Project: Development of animation for targeted advertising on Facebook
Theme: Corporate clothing
Target audience: Purchasing managers, HR specialists, business owners looking for stylish and high-quality corporate clothing for their teams.
Goal: Attracting new clients and increasing brand awareness.
Task:
Create an animation for targeted advertising on Facebook that highlights the possibility of creating unique corporate clothing with individual design and company logo.
Key requirements for the animation:
1. Concept:
- The animation should visually convey the idea "Corporate clothing – your style, your design, your logo".
- Show individuality, style, and professionalism of corporate clothing.
- Use effects that emphasize exclusivity and the possibility of full customization of clothing.
2. Visual elements:
- Color palette: Bright and attractive colors that contrast and draw attention.
- Main object: Corporate clothing, possibly on models or in a creative context. Show different usage scenarios (office, business events, corporate parties).
- Details: Accents that highlight the quality of materials and clarity of logo application.
3. Text content:
- Short but powerful slogans that appear in the animation. Examples:
- "Your corporate style, created for success."
- "Personalized clothing – created from your logo."
- Use CTA (call to action): "Order now and highlight the uniqueness of your brand!"
4. Formats:
- Main format – vertical (9:16) for Stories on Facebook.
- Also prepare options for square format (1:1) for universal use.
5. Length of animation:
- No more than 15-30 seconds to ensure high effectiveness and retention of user attention.
6. Animation effects:
- Smooth animations that transition seamlessly between elements (e.g., animated logo appearing on clothing, or fabric reveal effects).
7. Brand book compliance:
- All elements must comply with the overall style and identity of the company Starberry.
- The logo and brand colors must be clearly represented and organically fit into the overall composition.
Deadline:
- Development time: 1-2 working days from the moment of approval of the technical task.
Additional information:
- Provide the animation in MP4 format with high quality.
- Ensure the possibility of editing after the initial review.