Technical task for logo animation
Project: Animation of the Safely company logo
Goal: Create an animated version of the logo that emphasizes the premium quality, technological sophistication, and reliability of the brand.
1. Main requirements for the animation:
Duration: 8-12 seconds.
Output formats:
MP4 (1920x1080, 30 FPS, H.264)
MOV (with transparent background, if possible)
GIF (for use on the website)
WEBP (for fast loading in web applications)
Aspect ratios: 16:9, 1:1, 9:16 (adaptation for different platforms).
Colors: compliance with corporate style (logo in original colors, possible play with gradients and light effects).
Use of 3D effects and smooth transitions is encouraged.
2. Animation concept:
Main idea: The logo is formed from elements used in the work of Safely Engineering. This will create a unique corporate style and emphasize the engineering approach.
Visualization options:
1. Assembling the logo from engineering components:
Machines, sensors, Wi-Fi routers, cables, surveillance cameras, solar panels, and other elements initially appear chaotically, then connect into the logo.
Possible effects of highlighting or "charging" elements during their assembly.
Possible use of branded tools (Milwaukee, DeWalt)
2. Technological scanner:
An engineering drawing grid appears on the screen.
The camera glides through virtual space, showing elements (for example, as in 3D animation during design).
Gradually, the logo is formed from the details.
Scattered elements that assemble into the logo:
Initially, the elements scatter chaotically in space.
Then they are attracted by an invisible force, they connect and form the logo.
Light sparks or a neon effect can be added at the moment of final assembly.
3. Formation through cable wiring:
Lines (cables) begin to be laid in different directions.
They connect elements (cameras, sensors, machines, etc.).
In the end, a fully assembled logo appears.
(Ideally, if after the assembly of the logo there is dust that is vacuumed away) as cleanliness is the foundation of our work
3. Sound design:
Sound of connection and activation of elements (clicking, buzzing of electronics, light digital noises).
At the moment of final assembly of the logo – a light technological sound (possibly with a slight bass or "charging" effect).
It is desirable to offer several options for sound design.
4. Use of animation:
Video presentations
Introductory screens for videos
Social networks (Instagram, Facebook, TikTok, LinkedIn)
Website and online store
Advertising videos
I will send the files to Illustrator via email
