Budget: 1000 UAH Deadline: 7 days
Hello, Maksym!
To gain a detailed understanding of the situation, please clarify:
1. What is the main goal of the campaigns: bookings or purchases?
2. Are there already collected data on the campaigns: CTR, CPA, conversions?
3. Are goals set up in Google Analytics for tracking conversions?
4. Is there data on user behavior on the site (heat map, session analysis)?
The approach I propose:
- First, I will conduct an audit of Google Ads: checking settings, keywords, ads, and extensions.
- Next, I will analyze behavior on landing pages: loading speed, ease of navigation, content relevance.
- I will identify the main issues that may affect low conversion rates and provide recommendations for optimization.
- I will give specific steps to increase the booking rate and overall effectiveness of advertising campaigns.
Maksym, please send clarifications in personal messages – we will sort out the current settings and find optimal solutions for your project.