Store audit
56 USD PROJECT AUDIT
Technical Factors
This section includes checking the following points:
robots.txt file
sitemap.xml file
Mirror duplication
Meta tag rel=canonical
Pagination pages
Site indexing
4xx errors
5xx errors
Site URLs
Uppercase letters in URLs
Schema.org microdata
Open Graph microdata
Server response speed
Site loading speed
Responsive design
Meta tag rel=alternate
Encoding and language inside html
Viruses
Site copies or affiliates
Favicon
Important pages are not closed for indexing
https protocol
Page depth level
Domain age
Breadcrumbs
Webmaster and analytics systems
Internal Optimization
Meta tags Title and Description: presence and optimization
Meta tags Title and Description: absence of empty tags or duplicates
Headings H: quality of optimization
Headings H1-2: absence of empty tags or duplicates
Content uniqueness 85%+
Internal linking
Image ALT optimization
Content Inside the Site
Development of blog/article section for informational queries
Filled technical sections
Wide site structure
Content within site sections
Content can be shared on social networks
Commercial Factors
Promotions or special offers on services/products
Site assortment
Product card
Project usability
Site shopping cart
Link Mass
Link mass status (growth/fall)
Domain-to-page ratio
Anchor list
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