Audit of advertising campaigns (FB, Google, TikTok, LinkedIn) for B2B/Cybersecurity
603 USD About the project:
We are a company specializing in cybersecurity and conducting pentests (penetration testing). Currently, we have launched and are running advertising campaigns on several platforms, but we need a professional perspective to optimize and scale.
What needs to be done:
We need a comprehensive audit of advertising campaigns on the following platforms:
- Google Ads
- TikTok
Key audit tasks:
- Identifying "more" and errors: Find what is preventing the campaigns from working more effectively.
- Finding the "bottleneck": Identify the stages of the funnel where we are losing traffic or budget.
- Strategy analysis: Analyze our current approach and provide recommendations for improvement.
- Growth points: Formulate specific proposals for scaling the campaigns.
Requirements for the performer:
- Experience working with the B2B segment (preferably in the IT or information security field).
- Ability to work with LinkedIn Ads (mandatory).
- Deep understanding of analytics and setting up tracking systems.
- Availability of successful cases regarding scaling advertising budgets.
Terms and payment:
- We are interested in the cost of the audit per platform. Please specify in your proposal your price for each platform separately.
- In your response, please briefly describe your experience in similar niches and attach examples of reports or cases.
Client's review of cooperation with Artur Levchenko
Audit of advertising campaigns (FB, Google, TikTok, LinkedIn) for B2B/CybersecurityEverything is clear. The audit was without unnecessary demagoguery: we identified errors in the campaigns and outlined a plan for scaling. The analysis of LinkedIn was especially impressive — deep and substantive. We will continue to work.
Freelancer's review of cooperation with Illia K.
Audit of advertising campaigns (FB, Google, TikTok, LinkedIn) for B2B/CybersecurityThank you for the project. The offices are set up very cool. There turned out to be both a lot and a little work at the same time) We identified deep problems. I recommend for collaboration.
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Winning proposal2 days603 USD
Winning proposal2 days603 USD
Hello! For B2B in cybersecurity, the audience and funnel often "break" not in the creatives, but in tracking, audience matching, and budget distribution among the stages of demand. I will conduct an audit of FB, Google, TikTok, and LinkedIn: I will find budget leaks, bottlenecks in the funnel, and scaling points. I have worked with content and performance strategies for IT/B2B, and I have strong experience in LinkedIn Ads and analytics. I can prepare a report for each platform and show case examples.
Marketing Strategist | Top 2 in the "Marketing Research" category | -
30 days446 USD
4324 48 0 4 30 days446 USD
Hello! 👋
I am ready to connect with you to promote your business. I am confident that working with me will be fruitful, profitable, and effective. 💼🚀
I am a marketer with over 10 years of experience, helping businesses turn social media and advertising into a steady flow of applications and sales. 📈
Why my method is effective:
1. First, I define the goals of the business's presence on social media.
2. I provide a clear vision for the project's development.
3. I conduct an analysis of the project and its metrics, determine the starting point, and make forecasts based on numbers. I work with KPIs.
4. At the start, I synchronize with the client regarding the real possibilities of the project and expectations for the results.
5. You receive a comprehensive solution that will definitely help grow your business. 🚀
… How I promote pages:
1. I define goals and analyze the advertising account.
2. I analyze the target audience and content.
3. I develop a content plan for the month, create the account's style, take photos/images, and write texts. 🎨
4. I set up mass following, mass liking, select tags, and launch targeted advertising.
5. I launch targeted advertising and reach the maximum number of the target audience. 🎯
I have a good understanding of Media Buying (working with targeted advertising and traffic purchasing):
5.1 I know which creatives work most effectively.
5.2 I clearly segment the audience and work only with target segments.
5.3 I work excellently with cold, warm audiences, and customer databases.
5.4 My advertising strategies always bring maximum results. 💪
I work with Facebook Business Manager.
I analyze results, collect statistics, and summarize. 📊
By working with me, you receive not just services, but business solutions for the development of your business, startup, or idea.
I would be happy to become your reliable partner and consultant. 🤝
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4 days179 USD
746 3 0 4 days179 USD
Good day!
I understand your task — you already have campaigns running on four platforms and need a fresh perspective to find where the budget is leaking and what is preventing scaling.
I have experience working with B2B projects and specific niches. This has given me an understanding of how to build advertising in niches with complex products and long decision-making cycles — this is exactly the case in cybersecurity.
I have practical experience with Facebook Ads, Google Ads, and TikTok Ads — analytics, identifying bottlenecks in the funnel, and growth points are a standard part of my work. I understand LinkedIn Ads for B2B as a separate tool with its own targeting logic — there is a different audience, different formats, and a different cost per lead than on other platforms.
As part of the audit, I will go through each platform separately: I will find where the budget is leaking, which stages of the funnel are lagging, and what specifically can be done for scaling. The result will be a clear document with recommendations, not just general words.
I am ready to show relevant cases and discuss the details 🤝
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