Facebook / Meta Business Advertising Audit
116 USD Technical Assignment: Facebook / Meta Business Advertising Audit
📌 Objective of the task:
Conduct an independent professional audit of our company's advertising activities on Facebook (Meta), including the ad account and activity on the business page. Check the effectiveness of the current marketer's work, identify errors, budget leaks, and growth points.
🔍 What needs to be done:
Ad account audit (Meta Ads Manager):
Account structure (campaigns, ad sets, ads).
Alignment with goals — campaign types (traffic, conversions, engagement, etc.).
Targeting audit (audiences, geo, interests, custom audiences, lookalike).
Budget: daily/lifetime, distribution, efficiency.
Creatives (visuals, texts, CTA).
A/B testing (whether conducted, how exactly).
Performance metrics: CPC, CTR, CPM, CPA, ROAS.
Errors, dips, irrelevant impressions, frequency of shows.
Facebook Pixel installation check:
Is it installed correctly.
Which events are tracked.
Does the tracking match the advertising goals.
Business page analysis:
Activity, engagement, visual design.
Relevance of information and links.
Synchronization with Instagram (if used).
Is the Business Manager connected correctly.
Target market advertising compliance check:
How well the advertising is adapted to our market (Bulgarian).
Language, visual style, values.
Final report:
List of errors and weaknesses.
Specific recommendations for improvement.
Assessment of the current marketer's competence.
Optional — a short Zoom/video comment.
📁 What we will provide:
Access to Meta Business Manager / ad account (view only).
Brief about our target audience and business.
Company page and current creatives.
👤 Who we are looking for:
Experience of at least 2 years in setting up and analyzing Facebook advertising.
Knowledge of Meta Pixel, analytics, event tracking.
Ability to explain in understandable language.
Plus, experience working with Eastern European markets or in B2B/B2C products is a plus.
⏱ Deadlines and format:
Audit and recommendations — within 5–7 days after starting work.
Report in PDF + brief oral presentation (Zoom or Loom — optional).
💬 Mandatory in response:
Examples of similar audits (if any).
A few lines about how you approach checking other people's campaigns.
Specify the cost.
Client's review of cooperation with Nazary Bondarchuk
Facebook / Meta Business Advertising AuditThank you very much for completing the project. I believe that the work done corresponds to the cost of the services provided.
Freelancer's review of cooperation with Stanislav Danilov
Facebook / Meta Business Advertising AuditThank you for the project!
I recommend collaboration
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Hello!
I see you are looking for a specialist who will take on SMM and truly deliver results — without delays and "let's try and see how it goes."
Why me?
✅ I am in the TOP-3 on Freelancehunt in the SMM category
✅ Over 10 years of experience — I know how social media algorithms work and what wastes the budget
✅ 300+ successfully completed projects — from small businesses to major brands
… ✅ I work with almost any budget — know how to "maximize" even with limited resources
Portfolio and reviews:
🔗
Freelancehunt
Let's discuss how I can help you achieve your goals. Contact me by clicking the message button near my profile.
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Good day, Stanislav! My name is Kyrylo, and I am engaged in promoting businesses through effective marketing strategies: targeted advertising, SMM, Google Ads, and website creation. If you want to learn more, then visit my main Instagram profile kyrylo_mrkt or
Freelancehunt
GEO: Europe, Ukraine, USA
My clients often note comfort in work, systematic actions, proactivity in solving complex tasks
Want to learn more? Write to me privately and I will share cases and tips for promoting your business for free! 🚀
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86 7 days139 USDHello! I am a Meta ADS targetologist with 8 years of experience. I specialize in e-commerce projects. I have conducted over 300 audits, help businesses reach a new level of income, and identify reasons for decline. I optimize advertising costs and develop effective strategies.
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167 7 days29 USDHello, Stanislav! My name is Andrey, I am a strategist and marketer. I specialize in advertising: Facebook, Instagram, Google.
A few facts about me in numbers:
- 6 years in marketing;
- Average duration of cooperation with me is 2 years;
- Average ROI per project is 8.
I have reviewed your project. I am ready to conduct a full advertising audit and develop a strategy based on how I see the promotion of your project until KPI is achieved.
… Currently, I have a few questions. Please tell me, have you already launched advertising?
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7 days406 USD
2220 13 0 7 days406 USDHello! I have been working in media buying on Meta for over 4 years. I mainly work with B2C products across various geographies. My primary focus is on Tier 1 and Tier 2 markets.
I have extensive experience in different niches — from the beauty segment to legal services in specific areas. I also have experience in traffic arbitrage.
Company analysis always begins with unit economics. Then we move on to the dashboard. It is important to understand whether the cost is optimized or if it is just luck. Such analysis allows making correct conclusions within each campaign and overall results.
I pay special attention to the approach to creatives, more precisely — to the offers they convey. This is a key factor in the success of an advertising campaign. I also have questions about audience segmentation, or more specifically — what exactly the target profile in the brief is based on. Is it CustDev or independent analysis, etc.
Right now, I consider it necessary to note — using Meta Pixel in the European market is outdated. It is preferable to switch to CAPI (Conversions API), but more on that later.
… I will submit the report as a PDF with a detailed overview in Loom. The price is indicated including the service fee.
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3 days174 USD
225 5 0 3 days174 USDGood day. Write in private, we will discuss the details. I have experience and a Facebook Blueprint certificate. Which confirms me as a highly qualified specialist.
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603 1 0 7 days290 USD🤝 Good afternoon, my name is Alexandra, I am the director of the marketing agency ALEKSA TARGET GROUP
All-Ukrainian marketing agency that received an award for quality in 2023-2024 and we continue🔥 to work
👌 We are a powerful team together with SMM specialists in more than 100 promotion directions since the start of our work and more than 200 satisfied clients.
We can conduct full and comprehensive promotion on social networks and not only.
🔝🚀What is included in our services?
…
- Photo, video content🎥
- Content plan for a month with the creation of both expert and creative posts with subsequent organic and paid promotion ✔️
Setup of advertising tools, development of business development strategy, target audience, creation and testing of advertising campaigns, and much more
We work with comprehensive promotion of your business:
Advertising on Facebook, Google Ads, Google Analytics, and TikTok Ads.
Want to schedule a consultation right now?
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2746 29 0 5 days139 USDHello, Stanislav!
I will be happy to conduct a detailed audit for you with reporting and recommendations for further promotion strategy.
I have experience in various niches and geographies (experience working in a digital agency).
At the end, we will have a report call and discuss all the points you are interested in.
Write to me, and we will discuss everything in more detail!
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2413 71 0 1 7 days116 USDGood day, I am interested in your project. I am confident that the task matches my professional skills and experience.
I am ready to pay great attention to detail and ensure high-quality execution of the task. I have experience working on similar projects and understand your project requirements well.
I would be grateful for the opportunity to discuss your expectations in more detail and jointly find optimal solutions. I am ready to start work immediately and ensure the successful implementation of your project ideas.
Looking forward to cooperation!
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Bulgaria