Аудит юзабилити и маркетинговый аудит сайта

Types of Terms of Reference. (For details, please contact personally) Stage 1: Initial Audit and Analysis Competitor Analysis: Identifying niche leaders, analyzing their structure and traffic sources. Technical Site Audit: Finding indexing errors, duplicates, checking loading speed. Current Visibility Analysis: Determining the keywords by which the site is already found. Stage 2: Semantic Core and Structure Semantic Collection: Clustering high-, medium-, and low-frequency queries. Structure Expansion: Creating a map of new landing pages (categories, services, tags). Linking Design: Setting up internal links between pages for weight distribution. Stage 3: Internal (On-Page) Optimization Meta Tags: Writing unique Title, Description, and H1-H3 headings for all pages. Content Plan: Creating a Terms of Reference for the copywriter to write SEO texts and blog articles. Image Optimization: Compressing files, filling in Alt attributes. Stage 4: Technical Optimization Site Speed: Optimizing Core Web Vitals metrics (LCP, INP, CLS). Responsiveness: Checking the correctness of display on mobile devices. Configuration Files: Adjusting robots.txt, generating an up-to-date sitemap.xml. Microdata: Implementing Schema.org (Product, Article, LocalBusiness, FAQ). Stage 5: External (Off-Page) Optimization

Comprehensive content filling and promotion of the website https://www.bouwmaster.nl/en is required according to the technical specifications. The website is currently in the final stages of development and requires highly competent optimization, content filling, and promotion, in full coordination with the programmer. Please describe the results I will achieve as a result of your work (monthly) for the next 3 months and the cost of this work.

We are looking for an experienced UX/UI analyst to analyze the website and increase conversion rates. It is necessary to identify the reasons why users do not complete the order process, analyze the user journey, heat maps, session recordings, and propose solutions to boost sales.Requirements: Experience in UX research and user behavior analysis. Experience with Microsoft Clarity, Google Analytics, and similar tools. Experience in conversion rate optimization (CRO). Portfolio with successful case studies.Please send examples of completed projects on this topic.

Website URL: https://talman.com.ua/ Promotion Region: Ukraine and Kyiv (priority — national level, B2B segment) Search Engine: Google, Google AI What needs to be done: 1. Initial website audit. - list of competitors; - create a semantic core; - internal optimization; - analyze website loading speed; - external optimization, etc. 2. Develop an action plan outlining what needs to be done. 3. Specify the deadlines and cost of project execution. 4. Implement the project. How we will evaluate the result: Output of target queries on the first page of Google (Top-10). Appearance of the company in Google AI answer boxes. Please note that we only work through BUSINESS SAFE.

We are looking for an SEO specialist to develop the online store of our own professional clothing brand PRØF KIT. Website: https://profkit.com.ua Our website is already launched and operates on the Hорошоп platform. We have already completed a significant part of the basic work: built the site structure; created categories and products; prepared SEO Title and Description; written SEO descriptions; configured the technical part; prepared the site for launch. We are now looking for a specialist who can take the project to the next level. Our main goal is to build a strong online store that will consistently receive organic traffic from Google, be fully prepared for effective work with Google Ads, and meet modern AI search requirements. What we expect Conduct a comprehensive site analysis. Identify technical and SEO errors. Propose your own development strategy. Analyze and expand the semantic core. Suggest new categories, landing pages, and growth points. Improve internal linking. Check site indexing. Check Google Search Console and Bing Webmaster Tools. Provide recommendations for site development. Consider modern AI Search principles (Google AI Overview, ChatGPT, Gemini, Bing Copilot, etc.). How we see the collaboration We are not looking for a person for “one task” and we are not looking for a full-time employee. We want to find a specialist who will analyze the project, propose their own development plan, and implement it. We do not limit the specialist with a ready-made technical task. On the contrary, we are interested in seeing your professional vision for the project's development and work priorities. If we see a professional approach and results — we will gladly continue the collaboration. In your response, PLEASE include 1. Links to 2–5 of your best SEO projects. Briefly describe: what exactly you did; what results you achieved. 2. How do you see the development plan for our site in the first 3 months? A detailed audit is not needed — a brief plan of main tasks is sufficient. 3. Why do you consider these tasks to be a priority? 4. Have you worked with optimizing websites for AI Search (Google AI Overview, ChatGPT, Gemini, etc.)? If so — briefly describe your experience. 5. Describe how you envision collaboration on the project: main stages of work; estimated timelines; cost of each stage or the project as a whole. Important We are looking for a specialist who thinks strategically, offers their own solutions, and works for results. Template responses without answers to questions, without case studies, and without an understanding of project development will unfortunately not be considered.