Additional material can be sent via Telegram.
Brand Book:
1. Brief overview of the company
2. Company mission
3. Visual identity of the company
4. Brand voice
5. Brand keywords
6. Logo (explanation of the logo, idea, history, embedded meanings)
7. Logo versions (full, simplified)
8. How not to use the logo
9. How to use the logo with other partner logos
10. Logo color combinations
11. Brand colors (what they mean, numbers)
12. How to combine colors
13. Typography (why this font, main font and additional fonts, font combinations)
14. Brand elements (patterns, graphic elements, mascots)
15. Visual concept for Instagram (posts, stories, highlight covers, covers for work chats (Telegram, Viber, etc.), Instagram avatar)
16. Mockups (business cards, clothing, packaging, laptop covers, signs)
🔸 Project: Creating a brand book for Calabria Coffee
Calabria Coffee is a new coffee establishment with an Italian soul. Visually inspired by the atmosphere of Southern Italy, it combines ancient aesthetics, minimalism, and a deep philosophy of coffee culture. We already have collected materials, a vector logo, visual examples, written texts, and references. All that remains is to assemble this into a single, harmoniously designed brand book in PDF format — with a good sense of style, proper design, and structure.
🧩 What is already ready:
- Vector logo (SVG)
- Written text blocks (positioning, USP, brand voice, logo description, etc.)
- Selected colors and fonts
- Prepared mockups (cups, menus, clothing, signs, Instagram)
- Illustrations for Instagram design (icons, previews, stories)
- Vision of the brand book structure (see below)
🛠️ What needs to be done:
- Design the complete brand book in Figma or Illustrator
- Save the final result as a high-quality PDF
- If necessary — make minor stylistic or compositional adjustments
- Adhere to the color scheme and brand aesthetics
- Maintain the integrity of the brand philosophy (antiquity + modern minimalism)
📚 Brand book structure:
- Brief about the company
- Unique Selling Proposition (USP)
- Visual identity of the company
- Brand voice
- Brand keywords
- Logo (idea, meaning, story)
- Logo versions
- How not to use the logo
- How to use with other logos
- Logo color combinations
- Brand colors + meanings + codes
- Color combination rules
- Typography (main and additional fonts)
- Brand elements (patterns, graphics, mascots)
- Instagram visual concept (icons, stories, posts, covers)
- Mockups: cups, menus, clothing, signs, packaging, business cards, covers
✅ Designer requirements:
- Understanding of branding, composition, identity
- Ability to work with provided materials and structure them into a convenient presentation
- Experience in creating brand books — preferably with case studies
- Sense of style, ability to work within the specified aesthetics (Italian classicism, antiquity, minimalism)
Log in
or
register,
to view the original
