Brand guide for wellness brand
290 USD 
We are creating Lywell — a women's wellness supplement brand focused on hormonal balance, mood, and inner health.
The complete brand strategy (mission, positioning, tone of voice, audience, values) is already ready — now we need a designer who can translate it into a cohesive visual identity.
Your tasks:
Develop a visual direction (moodboard + rationale)
Finalize or refine the logo and color palette
Define typography, photo and graphic style
Create 3 product labels (based on existing packaging templates)
Prepare mockups for social media, advertising banners, and the main block of the website (hero)
Compile everything into a Brand Guidelines document
We are looking for a designer who thinks strategically, understands the essence of the brand and the needs of our target audience, and will create a visual system that resonates emotionally and aesthetically.
Process:
Review applications and portfolios
Short Zoom meeting (15–20 min) to align on style and expectations
Start the project with clear stages and feedback
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Kyiv