Brand book for design studio
Project brief for the development of the Coralo brand book
It is necessary to create a unified identity system for two brands:
Coralo Design
Coralo Render
(the only difference is in the word, the graphic sign of the coral is the same)
What is needed:
1. Logo
light update of the existing (~20% changes)
2 versions: Design / Render
formats: SVG, PNG, JPG, PDF + source (Figma/AI)
variations: horizontal, vertical, monochrome, inversion, icon
2. Brand book
rules for using the logo
color palette (HEX/RGB/CMYK)
fonts for presentations and documents
3. Digital materials
email signature (2 options)
LinkedIn background (2 options)
icons for Telegram / WhatsApp
4. Logo usage
showing the correct placement on:
a pen, a mug, a t-shirt, a folder, a sticker
5. Templates
presentation
document / commercial proposal
Final: brand book PDF + all files and sources.
Brand style and positioning
The identity should be executed in the style of premium minimalism.
Visual feeling:
expensive, clean, architectural style
minimum elements, maximum “air”
restrained colors, without bright accents
focus on typography and composition
Associations that the brand should evoke:
high level of service
working with developers and architectural studios
modernity
international level
confidence and professionalism
Avoid:
“generic” look of typical design studios
clichéd gradients
overloaded layouts
decorative fonts
bright colors
Brand character:
restrained
professional
aesthetic
architectural
Applications 1
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✋ Hello! We are the IT company dZENcode.
We are implementing the design for the brand book Coralo Design and Coralo Render: updating the logo, premium minimalism, digital materials, and templates in Figma/AI, based on the team's experience, best practices, and our own developments.
Can we discuss the content of the attachment right here?
You can find detailed information about our services and rates on the website:Freelancehunt.
Take a look – we will discuss the details of the work further, write when you are ready.
… The final cost is formed only after clarifying the scope and requirements.
___________________
Best regards,
Manager of dZENcode
Our strengths:
💎 10+ years providing IT services: Outsourcing, Outstaffing
🔥 90+ in-house specialists
🚀 Projects "from scratch" and for support
⚙️ SLA and post-production support
✅ Contract with the company, guaranteed result!
🔥 250+ public reviews since 2015.
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1583 4 0 Good day!
I believe I am the designer you need. Please take a look at my portfolioGoogle Drive
I will be happy to collaborate and answer any questions!
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3248 34 0 Hello! 8 years of experience in graphic design with a focus on branding, identity, and logos.
As part of the collaboration on the logo and identity, I will develop a guideline, a document with the logo, usage rules, brand colors, and fonts as a gift.
A few branding case studies:
Behance
Behance
…Behance
My portfolio:Behance
Behance
I am ready to send additional examples of brand books.
I would be happy to discuss the details and quickly get started on the work.
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296 2 0 Hello Vlad! Let's discuss how we can bring your project to life.
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783 3 0 Hello! I am interested in your order. I am ready to start working. I will create a brand book according to your needs and wishes and prepare files for the internet and for print based on the approved version. I will provide all output files in formats ai., pdf., eps., jpeg, png, figma. I will select appropriate colors and fonts for your brand. Please write regarding the details, I will be happy to collaborate!) My portfolio:
Freelancehunt
https://www.figma.com/design/qmT0x3RA9FD2UCYwZuGMKe/Integra-Brandbook?node-id=0-1&t=W4OxOAWanEP2opmz-1
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3710 42 0 I will complete your project. Shall we discuss the details? Portfolio here
Freelancehunt and
Dribbble
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