Goal: to obtain a system that will allow for a consistent appearance on Etsy, on the website, in packaging, and on social media (next stage); a tool for the team.
Tasks:
1. Basic brand description (who we are / for whom, positioning, mission, values, tone of voice)
2. Logo (the main one already exists)
• horizontal variation
• additional simplified version (icon / favicon)
• usage guidelines
3. Color palette
primary colors, accent colors, combinations, usage guidelines
4. Typography (the main font exists)
• secondary (body text)
• recommendations for web (Google Fonts or analogs)
• hierarchy, sizes, combinations
5. Business card for distribution to clients
+ ADDITIONAL (preferably)
6. Iconography
• define the style of icons (line thickness, outline, radii)
• develop standard icons (envelope "write", planet and airplane "delivery", arrow-call to click, magnifying glass "search", arrows, cart, "zoom", "download", "share", "settings", pencil, "user", "blog", star, bell "notification", checkmark, and in a circle "information", exclamation mark, question mark, etc.)
• basic graphic elements and patterns for use in banners
7. Packaging:
• tape design
• bag design
• stickers
• thank-you card
8. Cover-preview template for video (YouTube).
9. PDF documents for clients:
• measurements
• care instructions