Hello
A brand book is needed for a personal brand
It will include the following sections:
Mission (Mission)
I will provide during the work process
Core Values:
I will provide during the work process
Color palette
Main colors – are in the logo palette
Additional colors – I will provide, need to specify RGB/CMYK/PANTONE
Logo
It exists, need to show usage options:
- Full - symbol and text;
- Shortened – symbol
- on different colored backgrounds (about 4-6)
Description of the meaning of the logo (I will provide during the work process)
Fonts&Typography
Cormorant Garamond Bold – used in the logo
Several modern sans-serif fonts need to be selected for headings, etc., and one serif font
Here, a sense of style and taste is important, as these combinations must be approved, we will work until approval.
Mockups
Several mockups in the form of the main website on a computer screen, phone
*The brand book is needed in English, I will provide the texts.