Creating Landing Pages on existent website with medical services
1) Goal & Scope
Create high‑converting, SEO‑optimized landing pages for all services offered by website. Start with the Pain Management category, then roll out to remaining service categories. After pages are created, add internal links from the corresponding blocks on the /services/ page to each new landing page.
Primary reference layouts:
Example section layout (screens provided): hero, benefits cards, conditions treated list, treatment count FAQ, testimonials.
Deliver on staging, get approval, then deploy to production.
2) CMS & Tech Assumptions
Site runs on WordPress (confirm on kickoff). Use native Gutenberg blocks (preferred) or the site’s existing page builder for consistency.
Use the existing theme styles (typography, colors, buttons). Do not introduce new libraries.
All pages must be mobile‑first, fast, and pass Core Web Vitals.
3) Navigation & Breadcrumbs
Add each new page to its parent hub and enable breadcrumbs: Home → Services → Category → Page.
Ensure the /services/ page links to each new landing page in its relevant block.
4) Page Template (Wireframe)
Use this fixed structure on every landing page for consistency. Re‑use components where possible.
Hero
H1: Service/Condition name
Subtext (1–2 lines) focusing on outcome (pain relief, mobility, recovery)
Primary CTA button: “Make an Appointment” (links to booking/WhatsApp as per site pattern)
Relevant hero image (webp), alt text
Problem/Eligibility (Intro)
H2: "In Pain and Nothing Helps?" or condition‑specific problem statement (2–3 short paragraphs)
What is ?
H2 + 2–3 paragraphs: definition, how it works, evidence level (non‑surgical, non‑invasive)
Optional image on right/left
Key Benefits (3 cards)
Three icon/image cards (e.g., Scar Tissue Resolution, Faster Recovery, Pain Reduction)
Other Benefits (grid of 3–6)
Cards such as Non‑invasive, No anesthetic, No downtime, High patient satisfaction, etc.
What Conditions Does It Treat?
Bulleted list (8–15 items) relevant to the service/condition
How Many Treatments Will I Need? (FAQ block)
2–3 short paragraphs, include session length (15–30 min), weekly frequency (avg 4–6), individual variance, avoid anti‑inflammatories disclaimer (match site tone)
Complementary Therapies (optional)
Internal links to related treatments (e.g., chiropractic adjustments, exercises)
Testimonials
Reuse site’s existing testimonials component (Google/Facebook), with stars and short quotes
Final CTA
Button: “Make an Appointment”
Secondary: WhatsApp floating button (keep existing behavior)
FAQ (schema‑ready) (optional per page)
3–5 common questions, structured for JSON‑LD FAQ schema
Footer links
Breadcrumbs, back to category hub, links to related services
5) Deliverables
Page list (Google Sheet or CSV): Title, URL, Category, Status (draft/review/live), Notes.
Staging links for review.
Production deployment after approval.
**Handover
Please apply with the estimate per new page, timeframe to complete the task and examples of previous work.
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