CRO for skincare

Good day, Katerina.
I am a practicing marketing specialist, engaged in SEO and contextual advertising for 5 years.
Please send me the link to your website.

As part of the project, I propose to conduct an SEO audit of your website, with a description of how to fix each point of existing SEO errors. I will also detail the importance of each of them (some are recommended to be fixed immediately, while others can be prioritized later).
Based on the results, I will create a technical specification for the developer.

After that, we will focus on internal and external optimization and support for the SEO project. We will acquire a quality backlink profile for your key queries, outline a plan, and act on it until we achieve high positions in search results.

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I created https://strefaluster.pl/ — a Shopify store from scratch, I know the platform inside out and I can clearly see where conversion is losing money.

I work with e-commerce clients targeting the USA market: I track user behavior (heatmaps, session recordings, purchase funnel), identify visual and structural friction, and then implement changes with clear hypotheses — not by guesswork, but based on data.

For a skincare brand owner with ~4k visits per month and a low conversion rate typically 60–80%, the profit lies in 3 areas: above-the-fold on the homepage, product page UX, and micro-copy (trust, social proof, CTA). I will focus precisely on this.

What I will do:
- CRO audit (funnel analysis, UX, mobile + desktop, CTR of key elements)
- Optimization of the homepage structure for USA conversion
… - Optimization of 1 selected product page (layout, social proof, CTA)
- Report with recommendations and implementation priorities
- Brief: which products, target buyers, current analytical tools

--- OPTIONS ---

A) CRO Audit + Report — 500 USD (7 days) — full behavioral audit + report with implementation priorities
B) Audit + Implementation — 800 USD (7 days) — audit + homepage optimization + 1 product page — best scope/price ratio
C) Premium — 1040 USD (10 days) — full scope + A/B tracking setup + instructions for the team

Completion time: 7 days. I need access to Shopify (view), Google Analytics, or Clarity/Hotjar.

- https://strefaluster.pl/ — Shopify store, e-commerce, UI/UX optimization
- https://codezerogroup.com — B2B, custom CMS, conversion-focused design
- https://ou-uv.com — Flask/Python CMS, multilingual, integration with external APIs

7 years in e-commerce and web — from simple landing pages to complex sales systems for the USA/EU markets.

Write what your current CR% is and from which source the traffic mainly comes — I will propose specific quick wins.

Since I am new to the freelancehunt service and want to quickly gain a few initial projects for my portfolio, I am offering a 15% discount for the first 5 clients. The offer is valid until 5 orders are obtained.

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Good day! I work specifically with CRO for eCommerce, focusing on increasing conversion rather than just visual changes. I can conduct an audit and optimize the homepage and product page for sales in the US market.
What I will do:
CRO audit of the site (UX, structure, offers, trust, CTA)
improvement of the homepage structure for conversion
optimization of 1 product page (PDP)
recommendations based on user behavior
list of quick A/B tests
justification for each decision
What I would check first:
… first screen: whether the value proposition is clearly formulated and for whom the product is intended
trust block (UGC, reviews, before/after, press mentions)
PDP structure: benefits → social proof → ingredients → how to use → FAQ
CTAs and their repetition throughout the page
friction before purchase (delivery, returns, warranty)
mobile-first UX (since most traffic is from mobile)
speed of decision-making on the first scroll
Result:
document with the audit
wireframe of the improved homepage
optimized product page
list of priority changes
recommendations for testing
Timeline: 2–3 days
Cost: $150–250 for the audit + optimization of 2 pages

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