Design of an investment presentation for a mobile application (Pitch Deck)

Design of Investment Presentation (Pitch Deck)

About the Project

Apprendi — a mobile application for learning foreign languages with AI support. A professional design for an investor presentation is needed.

What is Available

• A ready presentation of 13 slides (PPTX) with all content
• Texts, tables, structure — fully prepared
• 3 screenshots/mockups of the application (attached)

Scope of Work

13 existing slides — visual design:

1. Title slide
2. Problem (3 cards with pain points)
3. Market gap (two columns: promises vs reality)
4. Our solution (two columns: content 80% + AI 20%)
5. How it works (4 steps)
6. Product: key features (6 cards)
7. Market (numbers + focus on languages)
8. Business model (pricing + unit economics table)
9. Competitive advantage (comparison table + 3 moats)
10. Team (3 people)
11. Go-to-Market (channels + funnel)
12. Investment round (distribution + goals)
13. TAM/SAM/SOM (market calculation)

New Slide: “Product: Preview” (insert after “How it works”)

Slide Title: Product: preview of the application

Subtitle: Design concept — final UI in development

Structure: 3 mockups of phones in a row with captions

Mockup 1 — Structured Program

Caption: Structured program Description: Lessons from methodologists from level A1 to C1. Grammar, vocabulary, pronunciation — all in logical sequence.

Mockup 2 — Real-time Feedback

Caption: Real-time feedback Description: The user receives instant feedback and analysis of their mistakes.

Mockup 3 — Conversational Practice with AI

Caption: Conversational practice with AI Description: Real scenarios with voice AI. Practice ordering in a café, booking a hotel, or small talk.

Important for this slide:

• Align all 3 mockups to the same size and style (currently slightly different)
• Arrange in a row with equal spacing
• Mockups should be large enough to see the interface
• Captions under each mockup — title + 1-2 lines of description
• Under the slide title in small font indicate: “Design concept — final UI in development”

Layout reference: how Apple shows the iPhone in presentations — 3 devices in a row, clean background, minimal text.

Design Requirements

Style:

• Minimalistic, modern, tech-startup
• Clean, airy, without overload
• References: Y Combinator pitch decks, Sequoia deck templates

Colors:

• Main: purple (#7C3AED)
• Accent: green (#10B981) for positive metrics
• Background: white or light gray
• Text: dark gray (#1F2937)

Typography:

• Modern sans-serif font (Inter, SF Pro, Helvetica Neue)
• Clear hierarchy of headings

Important:

• Maintain readability of tables and numbers
• All texts must remain unabridged
• Format 16:9

Submission Format

• Figma (preferred) or PPTX
• Editable file (not raster images)
• Ability to easily change texts

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  Deadlines

  3-5 working days