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10 proposals
We are looking for a strong packaging/label designer to create a premium visual system for a new Ukrainian brand MELIVA.
We are launching a line of honey products in a modern format and are seeking a designer who can create an aesthetic, commercially strong, minimalist, and premium label in the style of European minimalism.What needs to be developed We need to create: design for the front label; design for the back label; visual system for flavors; seal/protective element on the lid; adaptation for 2 can sizes: 140 g 250 gInitial flavors At the start, we need labels for the following flavors: Honey Paste Raspberry Honey Paste Pistachio In the future, the system should easily adapt to new flavors.Important regarding style We are looking for not the usual “honey” design with template bees, honeycombs, wood, and “eco” stamps.
We need a style that is: premium clean modern minimalist European neat logical and systematic that looks good both on the shelf and on Instagram/on the website The brand should look more expensive, modern, and neat than typical Ukrainian honey brands.What we already like We already have a preliminary visual direction and will attach generated references.
But it is important:
these images are the minimum level from which we want to start.
The final design should be even stronger, more expensive, cleaner, and more professional.What we like in the references overall cleanliness and restraint; visible product through the jar; minimalist composition; premium character; color differentiation of flavors.What needs improvement The label should be slightly larger than in the current references. The font should be more premium, clear, and strong, but without overload. All typography should have clear logic, hierarchy, and systematics. Instead of the text “cream-honey” on the label, it should read:
“Honey Paste” The seal needs to be made more interesting, visually more expensive, and thought-out. The letter “M” on the lid is preferred in the format of a 3D sticker/volumetric element, like in the second image, rather than as a regular sticker.What we expect from the designer We need a designer who: has experience specifically in packaging/labels; understands how to make a product visually premium; can work with minimalism; can create clean typography; understands the difference between just a “nice picture” and a strong branding solution; will prepare files so that they can be sent to print without issues.What should be in the final result We expect to receive: Front label Back label Seal/protective element on the lid Options for 140 g and 250 g Adaptation for 2 flavors Mockups/visualizations on jars Print-ready filesFiles to be delivered In the end, we need to deliver: editable source files (AI/EPS/PSD, if applicable); print-ready files (PDF/CMYK); all fonts or links to them; bleeds/technical margins; cut contours, if needed; visualizations/mockups.What will be an advantage The designer who: shows relevant works specifically with labels or packaging; has experience in food/premium packaging; can work in the style of minimal/premium/editorial; will not resort to a template “fair” style.What to include in the response Please, in your response, immediately send: 3–5 most relevant works from packaging/labels; briefly write what style you envision for MELIVA; what exactly will be included in your price; completion time; whether the work includes: back label, seal, adaptation for 2 sizes, preparation for print.Additional References and generated options will be attached to the task.
They are needed for understanding the direction, but not for direct copying.
We need an original, strong, and commercially quality design that can serve as a foundation for the development of the MELIVA brand.
Behance
Freelancehunt
