Project translated automatically. Log in or register, to view the original To launch commercial campaigns, you need to create a XML feed with a range of products.XML feed should be permanently available via the static URL link on the site.For example, https://yoursite.com/google.xmlFeed should be updated at least 1 time a day.It is better to update prices, the availability of goods occurred when it comes to the feedback.For the effective operation of commercial advertising campaigns in the feed must be uploaded the following tags:id [identifier] product identifier - unique product number in the database;title [name]full product name;description [description]full product description;link [link]URL leading to the product page - must be mandatory available for transition to the site - important!404 should not be issued during the transition, otherwise the merchant;image_link [link_to_image]URL address of the main image of the product will be blocked.Users will see this photo in the ad;additional_image_link [additional_link_to_image] Unnecessary tag.Additional images are often used to show the product from another corner or in operating conditions.These images are visible in the ads.condition [state]state of the goods and possible values - new, refurbished, usedavailability [the availability of the goods in the store, possible values - in stock, out of stock, preorderprice [the price] price of the goods.This information is displayed in the advertisement.sale_price [price_with_skydka]Observed tag.It is used to indicate how much the goods are worth taking into account the discount.During the sale, this amount is displayed instead of the usual price of the goods.google_product_category [category_w_google] of the goods according to the Google classification.It is only mandatory for certain groups of goods.One product is one category.product_type [type_product]Observed tag, but highly recommended.Based on the values of the product_type attribut [type_commodity] will be more efficient to place bets and to create reports for a trading campaign in AdWords.For example: Women's clothes > Clothes > Long dressesgtin [gtin]The attribute indicates a unique international product identifier (GTIN).It allows you to determine which category the product belongs and place it in the relevant Google Shopping section.This is usually a barcode on the product or ISBN for books.How to find the GTINmpn code [mpn]The attribute is mandatory for all goods that do not have the gtin code [gtin].The load must be either gtin or mpn, depending on what is in the brand [marke]By the attribute indicate the brand of goods.This is necessary to make it easier for users to find your product.The brand is displayed in the advertisement.adult [only_for_adults]The attribute is mandatory for goods that contain images of naked body or material of sexual natureExample XML feed in the final form:http://commondatastorage.googleapis.com/newfeedspec/example_feed_xml_rss.xml.zip Additional links: Specification of goods https://support.google.com/merchants/answer/7052112?hl=ru Unique product identifiershttps://support.google.com/merchants/answer/160161?

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