1) It is necessary to ensure that only Latin characters are passed in the website URL, as encoding Cyrillic filters makes it impossible to create pages with short addresses that the advertising system will accept.
This is needed to lead people as close as possible to the products they are searching for and to show them already filtered search results through links that contain included filters.
2) The website has two languages. It is necessary to separate the language versions of the site into different URLs so that the ru and ukr versions of the site have different prefixes in the address and lead to different static pages. This is important for SEO and advertising.
It is necessary
https:// /bytovaya-voda - the main version of the site in Ukrainian
https:// /ru/bytovaya-voda - the Russian version with the prefix /ru/ after the domain
3) 1. Insert this code as close as possible to the opening <head> tag of the page:
Install the Google Tag Manager code -
. Insert this code immediately after the opening <body> tag:
Google Tag Manager (noscript)
4) Remove the old sample code of Yandex.Metrika and Google Analytics, and check the new sample of Google Analytics.