Website layout refinement + optimization

Colleagues, welcome!

For our friends, a charitable foundation, it is necessary to adjust the WordPress landing page layout https://rsm.social/ to meet the requirements for obtaining a Google Nonprofits grant. To do this, we made design changes (changed the font, main screen splash screen, etc.):

https://www.figma.com/file/MTqsQuO43Z5oEWx1zR1oYs/2024-DocRadar-FOND?type=design&node-id=0%3A1&mode=design&t=9PkThNGup4lK1Re3-1

Also, according to Google requirements, it is necessary to optimize the speed, visibility, and other indicators of the landing page.

Priority is given to a specialist who is an expert in layout, optimization, and setting up and managing contextual advertising, as we want to complete the entire range of work without interrupting business processes with other performers.

Full list of tasks: layout, integration of a new payment module, optimization, setting up the advertising account, GA and contextual advertising, and further advertising support.

Work conditions:

Layout - up to 5 days;

Optimization - up to 2 days;

Communication with support and obtaining the Google grant - upon completion;

Setting up the advertising campaign and support - according to the plan.

Project completion - after receiving the Google grant for the charitable foundation.

Google requirements for the website to receive the grant:

Your organization can only use web domain names that have been approved during registration in Ad Grants or through the additional website domain request form. Approved domains must meet the following criteria:

• Own website

  Your organization must own the domain that users land on when they click on your ad. If you want users to land directly on the donation page, your content can be hosted on one of these verified donation processors.

• High-quality website
  • Your website should contain a detailed and clear description of your organization, mission, and activities. It should have substantive content, updated events and information, clear navigation, and clear calls to action to ensure a high-quality user experience.
  • The content of your website must be unique to your organization.
  • Your website should load quickly, not contain broken links, and (for new approved domains) be secured with HTTPS.

Recent Google requirements:

Google Ad Grants

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Attention!

Your organization's website does not comply with the rules for participants in the Ad Grants program open_in_new. Make the necessary corrections to the site and resubmit the activation request.

• Increase the site loading speed and provide easier navigation. Place useful and up-to-date materials on the site, as well as calls to action.

Attention! Please submit cooperation proposals based on the fact that we will be publishing another project like this within a week.

Peaceful skies to all!)