Hi there,
We're an innovative AI startup, and we're revolutionizing the way businesses operate by automating routine tasks with AI employees. We are looking for a skilled analytics specialist to set up a sophisticated tracking system to enhance our understanding and optimization of customer journeys.
**Project Requirements:**
1. **Comprehensive Tracking Setup:**
- Implement Google Analytics, Facebook Pixel, LinkedIn Insight Tag, and other relevant tracking tools.
- Set up conversion goals (e.g., form submissions, clicks on "Hire AI Employee").
2. **Offline Conversion Tracking:**
- Develop a system for tracking and attributing offline conversions to online activities (e.g., connecting a purchase made months after an initial LinkedIn ad click).
3. **Real-Time Event and Goal Tracking via API:**
- Integrate real-time event tracking from our AI assistants.
- Ensure events triggered by AI interactions are accurately captured and attributed.
4. **Custom Reporting:**
- Create custom reports that provide actionable insights into our long sales cycle and the effectiveness of our marketing campaigns.
**Key Questions:**
1. How would you set up offline conversion tracking for a B2B company with a 3-month sales cycle?
2. What's your experience with integrating CRM data with web analytics platforms?
3. How would you set up a system to track and attribute a sale that happens offline to the original marketing channel?
4. How would you implement real-time event tracking via API for AI-driven conversations?
**Our Ideal Candidate:**
- Proven experience in advanced analytics for B2B companies.
- Strong understanding of tracking offline conversions and integrating CRM data.
- Expertise in real-time event tracking via API.
- Ability to create detailed, actionable reports.
If you have the skills to help us optimize our AI-driven sales process, we'd love to hear from you. Please provide examples of previous projects and a brief outline of your approach to this task.
