I am looking for a specialist with experience who can enhance email marketing for an eCommerce brand of dietary supplements (US market). The website is on Shopify, and the platform for mailings is Klaviyo. There is already a database of 2000+ contacts, with +100 new ones daily (with an increased budget, there will be more new ones). The current flows (welcome, abandoned cart) are performing poorly — an audit, new templates, segmentation, and additional automations are needed.
We work in stages, budget — by agreement. The goal is benchmark indicators and sales growth.

Current state of email marketing:

There are basic transactional emails, welcome flow, and abandoned cart flow.
The metrics are very low, a complete review of settings, segmentation, templates, and strategy is necessary.
Current metrics (to see the scope of work):
- Open Rate: 17%
- Click rate: 1.7%
- Bounce rate: 1.07%

What needs to be done:
First stage:

Audit of current email marketing (flows, segmentation, templates, content, triggers, analytics).
Preparation of detailed recommendations on which actions will bring the greatest effect.

Next stages (iteratively, with separate payment for each):

Complete reconfiguration of current flows (welcome, abandoned cart).
Adding new flows:
- Cross-sell and up-sell.
- Converting customers from one-time purchases to subscriptions.
- etc.
Development and testing of new templates (from scratch or based on current ones).
Segmentation of the database by behavior and triggers.

Requirements:

Experience working with Klaviyo (mandatory).
Understanding of retention marketing: segmentation, behavioral models, user triggers.
Experience in analyzing the effectiveness of email campaigns and optimizing metrics.
Skills in HTML email layout and working with templates.
Experience working with the US market — a plus.

Collaboration format:

We work in stages: each stage (audit, configuration of a specific flow, etc.) is a separate task with separate payment.
Budget: by agreement
Goal: long-term cooperation.

Expected result:

Main metrics at or above market benchmarks.
Increase in sales through the email channel.

✉️ If you have cases from eCommerce / US market and experience working with Klaviyo — be sure to include them in your response. And please write in your bid the cost for the audit + configuration of the abandoned cart flow.

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Andrii Valihura
Kyiv, Ukraine

Projects 70
Rating 5.0
Rating 1 682

Email marketer (Klaviyo) for eCommerce brand in the USA

Client's review of cooperation with Serhii Chernykh

Email marketer (Klaviyo) for eCommerce brand in the USA

5.0

Andrii Valihura

Freelancer's review of cooperation with Andrii Valihura

Email marketer (Klaviyo) for eCommerce brand in the USA

5.0

Serhii Chernykh

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Proposals are currently absent

Proposals concealed

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