Followed guidelines precisely, adapted fast, and delivered on time. Great balance between promotional clarity and user-friendly messaging.
Recommended.
Project Description:
We’re looking for an experienced email copywriter to support our ongoing email marketing campaigns across several iGaming brands. The primary goal is to increase user activation, retention, and conversion through engaging and effective email content tailored for multiple GEOs.
You will write various types of email content, including:
Welcome emails
Weekly and weekend promo emails
Limited-time offers and countdowns
Reactivation and reminder emails
Informational/brand-focused emails
Each email will be used in automated and manual campaigns targeting segmented audiences.
The campaigns are performance-driven and require clear CTAs, promotional structure, and adherence to brand tone. The work will be used across multiple brands and markets on a regular basis, with testing and iteration as part of the process.
Target Audience:
Adult players (age 25–55) interested in online casino games and promotions.
GEOs: Germany, Austria, Switzerland, Canada, Australia, New Zealand, Ireland, South Africa, Scandinavia
Segment types: New users, depositing users, inactive accounts, and VIP players
Tone must vary slightly per brand but generally ranges from friendly/conversational to direct and action-oriented.
What We’re Looking For:
Clear, concise copy that converts
Strong promotional structure (headline, hook, benefits, CTA)
Ability to write in English (and optionally German)
Understanding of urgency, FOMO, and gaming terminology
Clean formatting suitable for email structure (mobile-first mindset)
Evaluation Criteria:
We’ll evaluate your work based on the following:
Clarity – Is the message instantly understandable?
Persuasiveness – Does the email drive action (clicks/conversions)?
Tone fit – Does the voice match our brand and target region?
Structure – Is the email easy to scan and well-organized?
Responsiveness to feedback – Are you open to iterations and testing?
To apply:
Please send 2–3 examples of marketing emails you’ve written (preferably in gaming, betting, or e-commerce), and a quick note about your availability and pricing.
Budget: 700 UAH Deadline: 1 day
I have been engaged in copywriting for over three years, during which I have written more than 300 texts on various topics in Ukrainian, English, German, and Russian. My knowledge of English and German corresponds to level B2.
I am fluent in using various writing styles and possess skills in prompt engineering, SEO, and LSI copywriting. My arsenal includes creating texts of different formats, such as articles, posts, reviews, letters, news, advertising texts, landing pages, sales materials, informational materials, comments, reviews, translations, rewriting, and editing.
I actively use services such as text.ru, advego, grammarly, content-watch, istio, GPT 3 content detector, synonymizer, text 1 com, Google Docs, Excel, Canva, Copyscape, ChatGPT, copy.ai, Word, etxt, content-outline builder, pr-cy.
I also compose meta-tags, including Title and Description. Overall, my texts are characterized by conciseness, structure, and attractiveness. I can quickly find and process information, and I write competently and clearly.
Budget: 25000 UAH Deadline: 20 days
Experienced copywriter with 3 years of experience in the marketing field. Skilled in writing SEO texts, advertising announcements, and social media posts. Helped increase the client's website traffic by 25% through creating high-quality and relevant content. Fluent in Ukrainian and English (B2-C1).
I have experience as:
Copywriter: a creative writer with experience creating persuasive texts for various platforms. I have a talent for concise and vivid presentation of information, which helps convey the brand's value and attract the target audience.
Journalist: an experienced journalist with a keen interest in current topics. Able to quickly navigate the information flow, conduct thorough research, and prepare relevant materials for different publications.
Content Manager: a systematic specialist in content management who can create and implement effective content strategies. Experienced with various CMS and analytical tools.
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