We are reaching out regarding potential collaboration on Google Ads / PPC in the medical field. It is important for us to receive a preliminary analysis of the advertising account, websites, and landing pages, as well as your vision for further actions.
Current situation:
Google Ads / advertising account
As of now, none of the advertising campaigns are working. We have communicated with Google Ads support. From their side, we received recommendations:
to clean the site of prohibited topics; We plan to address this task in the near future
to clean the archive of pages;
to remove prohibited keywords and phrases.
At this moment, advertising on the main site is not passing moderation, campaigns are paused. We are also in the process of creating a new Google Ads account from which we plan to launch new landing pages.
Landing pages:
1. https://ladaclinic.com.ua/
2. https://ladaclinic.com/
These landing pages were tested as alternative entry points.
We tried various technical options (with and without a domain zone). At one point, Google approved the ads, but after an update to Google's policy, the landing pages again failed moderation.
Many tests were conducted on them:
launching "empty" versions;
using competitor texts (with replacement of legal information);
No stable results or safe launch scenarios were found.
3. https://www.medicallada.com.ua/
At this moment, advertising on this landing page is running, but it is not yielding any results. The landing page lacks a form, which makes normal conversions impossible.
We plan to add a form (popup); retest the launch of advertising.
This landing page is also planned to be used when launching from the new advertising account.
What is currently in progress
A new Google Ads account is being created.
2 new landing pages are in development (separate domains).
Planned launch:
2 new landing pages;
https://www.medicallada.com.ua/ — after refinement.
What we want to receive from you
1. Preliminary analysis and external expertise:
the state of the Google Ads advertising account;
reasons for blocks and risks of further work;
analysis of each website / landing page separately from the perspective of Google policies;
real opportunities for launching and scaling PPC in sensitive medical topics.
2. A clear action plan:
what should be cleaned / redone / not used;
which scenario is the safest:
- old vs new account;
- site vs separate landing pages;
- one domain vs multiple domains;
whether PPC has real scaling potential in our case.
We also ask you to immediately write:
working conditions;
payment model (fixed / % / hourly);
cost of preliminary analysis (if paid separately);
estimated start dates;
what volume of work you are ready to take on at the first stage.
Current situation:
Google Ads / advertising cabinet
As of now, none of the advertising campaigns are working. We have communicated with Google Ads support. From their side, we received recommendations:
to clean the site of prohibited topics; We plan to address this task in the near future
to clean the archive of pages;
to remove prohibited keywords and phrases.
At this moment, advertising on the main site is not passing moderation, campaigns are paused.
Landing pages:
1. https://ladaclinic.com.ua/
2. https://ladaclinic.com/
These landing pages were tested as alternative entry points.
We tried various technical options. At one point, Google was allowing the ads, but after the policy update, the landing pages stopped passing moderation again.
Many tests were conducted on them.
A stable result and a safe launch scenario could not be found.
What is currently in progress
A new Google Ads account is being created.
2 new landing pages are in development (separate domains).
What we want to receive from you
1. Preliminary analysis and external expertise:
the state of the Google Ads advertising cabinet;
reasons for blocks and risks of further work;
analysis of each site / landing page separately from the perspective of Google policies;
real opportunities for launching and scaling PPC in sensitive medical topics.
2. A clear action plan:
what should be cleaned / redone / not used;
whether PPC has real scaling potential in our case.
We also ask you to immediately write:
working conditions;
payment model;
estimated start dates;
what volume of work you are ready to take on at the first stage.
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