CI for a brand
170 USDBrand Brief – Logo & CI Design
Brand name
that’s all about s*
About the brand
that’s all about s* is a modern brand and platform about sexual intelligence, intimacy and relationships. The goal is to create a stylish, intelligent and bold brand that brings sexuality out of the taboo zone and into a modern, sophisticated conversation.
The brand sits between three worlds:
- sexuality & intimacy
- psychology and personal development
- modern lifestyle culture
The tone should feel sensual, elegant, confident and slightly provocative, but never pornographic or vulgar.
Target Audience
Adults 35–55 years old who want to better understand their sexuality, intimacy and relationships. The brand should feel international, intelligent and high-quality.
Logo Direction
The logo should be minimal, iconic and memorable.
Main idea: an abstract 'S' symbol.
The 'S' could represent:
- body lines
- movement
- a subtle touch between two shapes
Alternative idea: the asterisk (*) as a symbol for energy, spark or curiosity.
The logo must work well as a main logo, social media icon and app icon.
Style Inspiration
The visual style should feel like a mix of:
- luxury perfume branding
- fashion editorials
- modern erotic magazines
Keywords: sensual, elegant, minimal, bold, modern, cultivated.
Important: aesthetic eroticism, not pornography.
Color Direction
Primary color:
Deep Burgundy – #7A1E2C
Secondary colors:
Cream – #F6EFE6
Champagne Gold – #D6B27A
Dusty Rose – #CFA3A3
Optional Black – #111111
Deliverables
- Main logo
- Icon / symbol
- Color palette
- Typography suggestions
- Light & dark versions
- Social media versions
Avoid
- pornographic aesthetics
- tantra / esoteric style
- dating app look
- kitschy heart symbols
Applications 1
Work results
Client's review of cooperation with Viktoriia Volobuieva
CI for a brandGreat work. Clear, creative, proacitve and fast. I am very satisfied and would work with Valeria in the second stage of the project. Thank you so much
Freelancer's review of cooperation with Natallia Gebert
CI for a brandUnbelievably cool project and client
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7 days287 USD7 days287 USD
Good day.
I am interested in your project. I am ready to collaborate.
I would be happy to discuss all the details with you.
More work at the linkBehance
Feel free to contact me.
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10 days287 USD10 days287 USD
Hello!
I design logos in a wide range of styles.
My portfolio:Freelancehunt
The price and deadlines are specified in the application. The deadlines are indicated without taking into account revisions and the time waiting for feedback.
If you do not have a technical specification, I will send you my brief for completion.
… I will provide 3 options to choose from. There will be 3 rounds of revisions for the selected option.
I work quickly and efficiently, always meeting deadlines.
I look forward to collaborating!
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7 days170 USD7 days170 USD
Hello! I'm ready to get started. I have extensive experience in logo design. I'll offer 10 (or more) different concepts, and we'll refine the chosen one based on your wishes.
I'll make revisions until final approval. Output: print (vector) and digital files. Completion time: 5-7 days.
Logo design examples:
https://freelancehunt.com/showcase/work/razrabotka-logotipa-muzhskoy-odezhdyi-da-man/1990674.html
https://freelancehunt.com/showcase/work/razrabotka-logotipa-persha-shkola-bezpeki/1990662.html
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10 days755 USD
169 10 days755 USDGood morning,
the project "it's all about s" is an interesting challenge — a brand addressing the topic of sexuality and intimacy in an elegant and sophisticated way requires a coherent, thoughtful visual identity.
The quote for comprehensive CI (logo, icon, palette, typography, light/dark versions, social media): 2,800 PLN net
Deadline: 10–12 working days
I start with an analysis of the mood board and visual direction, then I move on to designing a symbol based on an abstract "S" or a star — so that the logo works equally well as an app icon as well as in large formats. I maintain the aesthetic of luxury/editorial, which you know from perfume campaigns or fashion magazines.
… I carry out similar projects for lifestyle brands and personal branding — selected examples can be seen here: https://soft-synergy.com/portfolio
If you want, we can schedule a short online meeting — this is not just a formality, it is a specific consultation directly with me, after which you will receive a detailed report and a binding offer. Such a meeting saves time and ensures that the project hits exactly what you are looking for.
Jakub Czajka
soft-synergy.com
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7 days287 USD
309 7 days287 USDGood day, I am ready to complete the task in an hour. I have experience in creating logos. The work process is as follows: I will send you 10 options of logo sketches. You choose one that is similar to what you want. We make adjustments. I will create a mini presentation for a detailed introduction to the new design and the final result. I will be happy to collaborate.
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10 days183 USD
532 3 0 10 days183 USDHello!
I have reviewed your brief - the brand concept is very interesting and deep. The idea of combining sexuality, psychology, and modern life culture in a refined and intellectual presentation resonates particularly well.
I am a graphic designer and I work with minimalist and elegant solutions. I would be happy to create a logo that conveys the sensuality, confidence, and modernity of the brand. The idea of an abstract symbol "S" or an elegant star as a sign of energy looks very interesting for visual realization.
My portfolio:
Behance
… I would be glad to discuss the details and create a stylish identity that highlights the character of the brand.
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10 days229 USD
1658 24 0 10 days229 USDHello!
Thank you for the detailed brief — a very interesting project and a strong brand idea. I am close to the direction where culture, psychology, and aesthetic work combine with the theme of intimacy without vulgarity.
I envision the logo in the direction of a minimalist symbol “S,” which can work as an abstract line of the body or a gesture of touch between two forms. The idea of a star as a sign of energy or a spark also looks interesting — it can be integrated into the typography or as a separate sign.
I would suggest the following work process:
Analysis of brand positioning and references (luxury perfume / editorial / modern erotic aesthetic).
Development of 2–3 logo concepts (symbol + typography).
Selection and refinement of one direction.
Formation of basic CI: color system, fonts, options for social media and dark/light carriers.
The result will be a logo that will work as an iconic sign for the brand, social media, and the future app.
… I would be happy to discuss details and deadlines.
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2 days1261 USD
134 2 days1261 USDGood day! I am interested in your order for creating a product card. I specialize in designing modern and aesthetic cards for marketplaces that look professional and attract buyers' attention. I am ready to create a high-quality and selling card for you according to your wishes. I would be happy to discuss the details and start working.
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7 days170 USD
2456 50 5 7 days170 USDHi! I am a designer with 6 years of experience, specializing in creating visual systems at the intersection of Luxury Aesthetic and Digital Products. My approach is based on Scandinavian minimalism and deep work with typography (Serif fonts), which perfectly matches your vision of "sophisticated & intelligent".
I have experience in developing complex interfaces (UI/UX) and creating unique 3D assets in Blender, which allows me to embody the concept of "body lines" not through banal stock photos, but through abstract, expensive 3D graphics that resemble works of art.
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3 days170 USD
678 2 0 3 days170 USDHello!
We are ETALON STUDIO - a Ukrainian design team. We are ready to take your project into work. We will execute it with quality, in the required style, and taking into account your wishes.
You can find some examples of our work in our profile, and we can send all examples in personal correspondence to show the most relevant cases for your task.
We would be happy to discuss the details and offer the best solution.
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10 days287 USD
830 13 2 10 days287 USDHello!
My name is Anna, and I’m a graphic designer and brand specialist with over 3 years of experience in visual communications. My expertise includes:
Logo design and brand identity
Web and UI design
Marketing materials for both print and digital platforms
I am proficient in Adobe Photoshop, Illustrator, Figma, and Procreate, and have hands-on experience working with projects ranging from startups to established brands.
I focus on aligning visual design with business goals, creating solutions that are not only visually appealing but also strategically effective.
…
📁 Behance:Behance
my portfolio: https://anndesgn.myportfolio.com/work
I’d be happy to discuss your project and offer creative, tailored design solutions.
Best regards,
Anna
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7 days170 USD
3572 66 2 3 7 days170 USDHello, my name is Katya, I am a graphic designer, I am interested in collaboration, can I help with logo development, is it still relevant?
Portfolio –
Behance
https://www.figma.com/file/JM8gCvDZ5pdW8XUXYGTdNI/Portfolio?type=design&node-id=0%3A1&mode=design&t=pZKaNcIisamXCdWf-1
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4 days170 USD
1620 19 0 1 4 days170 USDHello!
I`m an illustrator with 9 years of experience and excellent knowledge of vector and raster graphics. I work in various styles and would be happy to work on your project!
Please check out my portfolio
Behance
Logo project sample
https://freelancehunt.com/showcase/work/logo/1951274.html
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10 days170 USD
1370 16 0 1 10 days170 USDGood day! I have reviewed the project and would be happy to join. I have experience in branding development. In case of collaboration, I would like to receive detailed technical specifications and references. Write to me, I am always in touch, I do not inflate prices, and I do not miss deadlines. Portfolio:
Freelancehunt
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3 days172 USD
540 32 0 3 days172 USDHello, Natalia
I am ready to start working on creating the logo.
I will make two versions for your choice and will make adjustments to the one you select.
Let's discuss your project in more detail.
I will be happy to collaborate.
Behance
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7 days688 USD
466 1 0 7 days688 USDThank you for the brief.
The fee for the full identity scope is 600EUR.
Timeline: 7–10 business days.
Final assets are delivered in professional digital formats.
***
Vielen Dank für das Briefing.
Das Honorar für den vollständigen Identity-Umfang beträgt 600EUR.
Umsetzungszeit: 7–10 Werktage.
Die finalen Daten werden in professionellen digitalen Formaten übergeben.
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10 days344 USD
16135 152 1 5 10 days344 USDGood day.
I am ready to help with creative signage and packaging.
Logo maker in the TOP 10 of the site. EXPERIENCE, MANY WINS IN COMPETITIONS, SUCCESSFUL CASES.
I will offer 3 different unique options. I work strictly according to the brief.
I am ready to discuss the details in personal correspondence, I will do it qualitatively, taking into account all your wishes.
I work until the project is fully approved!
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PortfolioFreelancehunt
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3 days172 USD
475 2 0 3 days172 USDready to help you out with this
will sent you previous work in chat - to make sure we match
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3 days172 USD
738 1 0 1 3 days172 USDGood day!
Thank you for the extraordinarily deep and strategically thought-out creative brief.
It is clear that that’s all about s* is being created not just as a brand, but as a long-term cultural platform that combines themes of sexuality, psychology, and personal development.
This is a very strong and relevant idea for the modern global market.
What is especially valuable is that in your vision, sexuality is presented intelligently, elegantly, and without vulgarity — at the level of a premium lifestyle brand, rather than a typical dating or adult project.
…
This balance between intellect, aesthetics, and provocation is what I have taken as the basis for the visual concept.
In the proposed direction, the design is built around several key ideas:
The iconic letter “S” as the central symbol — it can be associated with the smooth lines of the body, movement, or mutual touch.
An asterisk (*) as a symbol of a spark — energy, tension, curiosity, and the beginning of a dialogue.
A premium color palette: deep burgundy, cream, champagne gold, and dusty rose — colors that are often used in luxury perfumery and fashion editorial aesthetics.
Contrast in typography — elegant serif for a sense of culture and intellect + modern sans-serif for digital platforms.
A visual language inspired by fashion editorial and perfume campaign style — an emphasis on atmosphere, skin texture, details, gestures, and emotions, rather than direct sexuality.
The goal of this concept is to create a recognizable, iconic, and internationally understandable identity that will work equally well as:
a symbol for social media;
an app icon;
an element of an educational platform;
a visual foundation for a future community and cultural movement.
I consciously avoided visual solutions that may look like a dating app, tantra aesthetics, or kitsch symbolism, so that the brand is immediately positioned in a higher and more intellectual segment.
I would be happy to hear your thoughts and feedback. If necessary, I can also quickly prepare additional variations of the logo, symbol, or stylistic directions so that we can find the perfect solution for the brand launch.
Thank you for the interesting task — this is truly a project with the potential to become a strong international brand.
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