Формирование положительной репутации компании в сети (SERM)

For the development of the Polish direction, we are looking for support - an E-commerce account manager who will be responsible for the operational management of the e-commerce channel and support the development of online sales in close interaction with the Head Office in Ukraine. Main tasks: • Management and development of sales through our own online store www.probioday.eu, as well as connecting and supporting additional sales channels (Allegro, Empik Marketplace, Erli, and others). • Creation, optimization, and scaling of product listings. • CRO+SEO optimization of content (meta tags, keywords, page structure, resolving technical issues that hinder conversion, etc.). • Working with content: product descriptions, photos, banners, A+ content. • Analysis of competitors, pricing policy, and assortment, etc. • Management of advertising campaigns on Allegro Ads (ideally). • Monitoring key performance indicators: turnover, conversion, ROAS, ACOS, CPA, margin. • Analysis of user behavior, effectiveness of product pages, and conversion. • Keeping records of sales, promotions, promo codes, inventory, and effectiveness of the e-commerce channel. • Preparation of regular reporting and analytics for the Head Office. • Preparation of recommendations for sales growth and development of the e-commerce channel in Poland. I want to immediately outline an important point so that we have a mutual understanding of tasks and expectations. For us, the priority right now is not just SEO or CRO as separate processes or a set of tasks. For us, the key is the commercial result from their synergistic action and effective monetization of the existing traffic. Currently, we already have a separate Google Ads team working, a separate SMM team working, which brings traffic to the site. Our main task now is to ensure that this traffic converts better, cheaper, and more consistently. And for this, we first need to: — reduce the cost of conversion — decrease the number of abandoned carts — identify points of loss in the funnel and fix them — align listings with actual search queries and the logic of advertising campaigns — create relevant titles, meta tags, H1, and description structures — strengthen categories and product cards for commercial queries — improve the logic of internal linking — eliminate technical errors that affect indexing and speed — optimize the mobile version if necessary — check the cart, checkout, and the entire user journey to purchase — enhance upselling, bundles, cross-sell, and upsell — increase the average check

About the project TripBox (tripbox.ge) is a local P2P car rental marketplace in Georgia. The website is technically ready and well-indexed, but there is little written about us online, so competitors appear in search results and AI responses (ChatGPT, Perplexity, Gemini). The task is to change this: to obtain quality mentions, publications, and links on relevant platforms. What needs to be done (main task) Conduct external PR/link building and assist with SEO: find relevant platforms and authors, negotiate publications and mentions, place materials, and track results. We need QUALITY thematic placements (travel, car rental, Georgia, relocation), not meaningless mass purchases. Key actions 1. Competitor analysis: where other car rental services in Georgia are mentioned (articles, "TOP services" lists, blogs, forums), compile a list of target platforms. 2. Outreach: emails to editors and bloggers offering to add TripBox to lists or publish guest material. 3. Placement: guide articles and mentions on RU and EN platforms (vc.ru, dtf.ru, Zen, Habr, Pikabu, travel blogs, Telegram channels, forums; in English — Reddit, Medium, Quora, Tripadvisor, travel blogs). 4. SEO: link promotion, types of links (dofollow/nofollow), anchors, thematic relevance of donors, quality assessment of the platform (traffic, spam metrics), technical basics. 5. Paid links/placements: know WHERE and HOW to buy correctly (exchanges, direct agreements) so that it works and does not harm. 6. Reputation: help set up/fill Trustpilot, Google Business, Yandex Business (reviews — only from real clients). 7. Reporting: table (platform / date / link / type / topic / status). Would be a plus Experience in traffic arbitrage (funnels, sources, ROI) — travel niche with paid channels, a person who thinks about both organic and arbitrage is valued. Content We prepare part of the texts (there is a brief with the brand, facts, and topics — we will send it to the selected one). If you write yourself/with authors — please specify. What NOT to do (important) — Garbage mass purchases on cheap exchanges, runs, farms, PBN. — Fake reviews "from tourists" (this gets you banned). — AI-generated text in bulk without editing. We need "white" PR and quality placements that will not harm the site. What we ask you to show in your response 1. Examples of real placements from the last 6-12 months — links to specific articles/mentions. 2. Experience in SEO/link building, travel, or arbitrage. 3. How you choose platforms and distinguish quality donors from garbage ones. 4. Where and how you buy links/placements (briefly). 5. RU and EN platforms or only one? 6. Format and cost — preferably payment for results. Format Start — test month, we check quality, then expand. Long-term with good results. We will provide a brief, service data, access upon agreement. No template "I guarantee top in a month" — real examples and understanding of white methods are important. You can contact directly: +995 708 001 008 (WhatsApp/Telegram). Write with examples of work.

I am looking for a specialist who can help me remove 3 negative reviews about my company on Google Maps. Scope of work: 1. Analysis of the content of the mentioned reviews in terms of the service's regulations (whether they violate the rules, contain profanity or false information). 2. Preparation of appropriate reports for moderation of the service. 3. If possible, advice on other legal methods of dealing with such reviews. Expectations: • Experience in working with rating and online reputation systems. • Knowledge of the service's moderation policy. • Effectiveness and professional approach. • Removal of these reviews.

Conduct a comprehensive audit of the current profile on Google Maps and create a plan to improve the ranking. Respond appropriately to accumulated user reviews and dispute unjust negative feedback. Mandatory practical and extensive experience with Google Maps tools and a deep understanding of the platform's moderation rules.