Forming TZ for the studio to combine two sites innet stores

Conduct a detailed website audit. Identify the main issues affecting indexing and ranking. Create a clear technical specification for improvements. Indicate the priority of tasks (what is critical, what is secondary).

Welcome, we are looking for an SEO specialist who can continue the work of the previous specialist. Currently, due to personal issues, the previous specialist cannot collaborate. What we need: - to research the working principles of the previous SEO specialist - to find the points on which we were promoting to avoid changing the strategy - to review what was not implemented from what was recommended by the specialist - to look for gaps (possibly) in the recommendations - to continue with you, according to the approved plan The project is not large in scope.

Audit and Redesign of Website Content According to Meta Requirements (So the Pixel Sends Data Back to Facebook Instead of Blocking Transmission at This Stage) 1. Project Description There is a website with products for men's health and intimate well-being. The Meta Pixel is correctly installed on the site. However, due to the theme and content of the site, the Meta system may restrict data processing, access to advertising tools, or the ability to further promote the site. A complete audit of the textual content is required, and risky formulations need to be reworked into more neutral, correct, and compliant with Meta's requirements. 2. Main Task It is necessary to review the entire site and rewrite content that may be perceived by Meta as: advertising of prohibited or restricted products; medical claims; guaranteed results promises; direct impact on sexual function; pressure on personal characteristics or user problems; aggressive or manipulative statements; misleading information. It is important not just to replace individual words with synonyms, but to completely rework problematic sentences and semantic blocks. The new text should remain understandable to the buyer and retain commercial meaning as much as possible where it does not contradict platform rules. 3. Pages and Elements to be Reviewed The specialist must conduct an audit of the entire site, including: - Home Page - Products Page - Product Card - FAQ - SEO Title - SEO Description Those who have worked on similar tasks - please submit an application I will send the link to the site and detailed information to the potential executor.

Checkout and cart - fix the order form (fields for full name/email, logic for blocking delivery/payment, default delivery), add relevant product recommendations in the cart, progress bar to free delivery, lower the delivery threshold to 1500 UAH. Design/UI - remove the template green color of buttons to branded, unify product cards and photos, fix the banner (clickability, contrast, CTA), tidy up the site header (login, messengers, working hours). Mobile version - quick selection of product weight without going to the card, smaller and larger icons in the header. Technical and SEO bugs - fix 8 404 pages, duplicate Titles, hreflang for Ukrainian/Russian versions (remove the Russian version from indexing), Open Graph images, speed up loading (LCP), add SEO texts to category pages. In general, there is much more work, it can be done project-wise, block by block. I am waiting for proposals. https://tvoi.com.ua/

We are engaged in bathroom renovations and are looking for an experienced specialist to create, set up, and manage Google Ads campaigns. Our goal To receive quality leads for bathroom renovations in Berlin, rather than random clicks, DIY requests, job searches, or clients without a budget. What needs to be done Strategy and preparation Competitor analysis. Keyword selection. Development of a promotion strategy. Creation of the advertising account structure. Ad setup Search Campaigns. Brand Campaign. Remarketing. Google Maps / Local Ads (if appropriate). Setting up negative keywords. Traffic quality optimization. Analytics and tracking Google Analytics 4 (GA4). Google Tag Manager (GTM). Google Search Console. Google Business Profile. Consent Mode V2. Call tracking. Conversion setup. It is necessary to track Form submissions. Calls. Clicks on the phone number. Clicks on WhatsApp. Clicks on E-Mail. Qualified leads. Sold projects. Ongoing project management Weekly campaign optimization. Search query analysis. Adding negative keywords. Bidding optimization. Ad optimization. Preparation of reports with clear performance indicators. Requirements for the specialist Proven experience with Google Ads. Experience in promoting construction companies will be a significant advantage. Experience in setting up GA4 and GTM. Understanding of lead generation and conversion optimization. In your response, please indicate: Examples of similar projects. Results achieved (CPL, number of leads, etc.). Work plan for the first 30 days. Cost: one-time setup; monthly project management. Important All advertising accounts, Google Analytics, Google Tag Manager, and other services must belong to our company. The specialist only receives access for work. I am looking for a long-term collaboration and a specialist who focuses not on the number of clicks, but on real leads and sales.