Technical task for the refinement of the logo “Greenkova” and the development of the corporate identity
1. About the brand
• Greenkova – a space for family recreation: two (with plans for a third) A-frame houses, with hot tubs, a children's playground, and a large shared gazebo. It is located among a natural grove (birches, pines, ferns) with a beautiful view.
2. Initial data
• There is a preliminary version of the logo with a fern icon.
• Name: Greenkova (1 font option Montserrat, 2 - Neucha).
• Slogan: “A hideaway from the city”.
• We are deciding on the shape of the icon: without a frame, circle, or your option
3. Tasks
1. Stage:
- refine the logo (vertical and horizontal)
- select the best option for the icon (minor changes to existing options are allowed)
- choose the main font (must be readable, harmonize with the icon) + fonts for social media that should harmonize with the main font.
- select color options:
• Main (for light background)
• Inverse (for dark background)
• Monochrome
2nd stage:
- determine the main and additional color palettes
- templates for social media:
• template for posts (announcements, useful posts, reviews)
• template for stories: (general, announcements, news)
• covers for videos (Reels)
• Highlights icons (price, news, promotions, services, rules, location)
- branded elements:
• icons, branded patterns, textures
• branded frames for photos
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