We are looking for a Marketer with at least 2 years of experience.
The job is fully remote.
The team is friendly, and we help each other in solving work issues.
Salary is paid twice a month, without delays.
Responsibilities:
- Development and implementation of a marketing strategy that includes SEO, SMM, PPC, content marketing, and web development for projects;
- Creating new activities to attract clients
- Analyzing and creating webinars
- Creating content videos and landing pages
- Tracking the results of marketing campaigns and providing reports;
- Developing a content plan for all services, products, and projects of the company;
- Working with developers to improve the website and increase conversion;
- Controlling the marketing budget;
- Market and competitor analysis;
- Searching for new opportunities to promote the company's services, products, and projects
- Cooperation with the sales department
Test task for the position of marketer at SoftUp
Task №1. Advertising
We have a Marketing service for 1C/BAS eCommerceUp.
It was created as our Unique Selling Proposition - with us, you will get more than BAS in the cloud.
The goal is to generate leads from these services.
Task:
Propose a promotion strategy
Propose specific advertising measures and channels and/or platforms.
What budget do you need and what return do you plan to get from each advertising channel?
Task №2. Analytics
Calculate the cost of acquiring one client in contextual advertising if the budget was 450 currency units, CTR 10%, CPC 3 currency units, conversion 1%.
Are these good indicators in your opinion? Why?
Calculate CPC in contextual advertising if the budget was 300 currency units, CTR 5%, 200 people clicked on the ad, conversion was 2%.
Are these good indicators in your opinion? Why?
Conversion:
№ | Stage | Leads |
1 | Incoming interests | 150 |
2 | Accepted for work by the manager | 90 |
3 | Paid | 42 |
Evaluate the conversion at all stages. What hypotheses do you have for its improvement?
How will you test these hypotheses?
Task №3 Website
Analyze the following pages of the website:
Main https://softup.com.ua/
Server rental https://softup.com.ua/ftp-server-1c-bas-ukr/
1. What is good from the perspective of attracting visitors and lead generation and why?
2. What is bad and why? How can it be fixed/improved?
