Filling TikTok and Instagram for a bath gift and bath ritual brand.
ABOUT THE PROJECT
"Go to the Bath" is a brand of atmospheric bath gifts and bath rituals.
We do NOT sell:
We sell:
atmosphere
relaxation
bath ritual
emotions
impressions
gift with character
bath culture.
The main task of the brand is to create a desire to go to the bath and to gift this experience to another person.
GOAL
Prepare and fill Instagram and TikTok before launching advertising and sales.
It is necessary to create content for the project launch and to form a unified visual style for the brand.
SCOPE OF WORK
Instagram:
TikTok:
Adapting the same content for different platforms is allowed.
CONTENT STRATEGY
80% atmosphere.
20% product.
Out of every 10 posts:
8 posts:
atmosphere
emotions
bath culture
aesthetics
lifestyle.
2 posts:
product
unboxing
set demonstration
gift presentation.
ATMOSPHERIC CONTENT THEMES
PRODUCT CONTENT THEMES
IMPORTANT
Do not use a marketplace-style presentation.
Do not focus on listing characteristics:
what broom
what hat
what mitt
how many grams of tea.
We do not want to look like a product catalog.
Main focus:
"What a person will feel after receiving the gift and visiting the bath."
VISUAL STYLE
Desired style:
premium
atmospheric
wood
steam
natural materials
warm light
bath aesthetics
coziness
gift presentation.
Preferred colors:
ADDITIONAL
The use of AI tools for content creation is allowed and welcomed.
You can use:
AI video
AI animation
AI image generation
AI voiceover
AI editing.
Combining is allowed:
real shoots
AI content
stock materials
graphics
animation.
The main requirement is a high-quality final result and compliance with the brand positioning.
Experience is desirable:
with lifestyle brands
emotional marketing
gift products
premium goods.
FINAL GOAL
Create visually strong Instagram and TikTok accounts that:
evoke a desire to go to the bath
build trust in the brand
create brand recognition for "Go to the Bath"
prepare the audience for purchasing gift bath sets.