
Hello!
We produce and sell software ranging from $20,000 to $100,000 for Ukraine and migrants in Europe, the USA, Canada, Israel, Southeast Asian countries, and we are open to almost any other markets (we do not work with Russia, Belarus, and their "partners," or with anyone who pays taxes or in any way supports the war).
We want to launch an additional traffic channel. Previously, there were attempts in Google Ads, but mostly preparatory work was done, and the budget spent was not much.
We will agree on payment; there is flexibility in this regard. We can work on a fixed rate, we can also work with a percentage of the invoice ( ~25-50k UAH per client), or we can combine (a small rate + a small percentage).
The advertising budget per month for the initial period is 50k-100k UAH.
Landing page for traffic: https://ingello.systems.com
There is a description of the target audience, sets of keywords, phrases, negative keywords, offers... Some campaigns were launched, there was minimal traffic, leads, and even a couple of clients, but these were very simple and not very high-quality experiments.
At the moment, we want to reconsider the strategy and improve the semantics.
We do not consider performance-max (as there is simply not enough data for this yet). We do not consider contextual advertising. We want to focus on Search. We are looking towards working on medium- and low-frequency queries.
However, since we have encountered people who do not particularly understand the specifics of B2B and have learned targeting, presumably in TikTok, we want to first study the previous experience of candidates, then conduct an introductory Google Meet; if the call is convincing and demonstrates expertise in our field, we will order a paid consultation, during which we will analyze, critique, and reconsider our old strategy and its materials (semantics, negatives, audience settings, ad offers, etc.), after which we will run a test budget; if it is without waste, we will work long-term and optimize the campaign.
Perhaps you see the sequence of cooperation differently - we will consider your option.
In your bid, please indicate:
1. Your confirmations of successes and experience specifically in a similar field, your conclusions about the specifics of the B2B sector, the IT sector.
2. The cost of a one-time consultation with an analysis of materials, the account, a report, suggestions for changes, and how much time it will take.
3. What will be included in your services as a marketer/targeter during the first test cooperation and what advertising budget will be needed, as well as the fixed cost of your services for this period (or percentage).
