We need a consultation on SMM for an online retro gaming store. One hour is enough. The goal of the consultation is to understand in which direction to advertise specifically on social networks.
A bit of history: the company "Retro Gamer" is engaged in the retail sale of modern and retro gaming products: gaming consoles, discs, and cartridges with games for all lines of gaming consoles. We also sell accessories, spare parts, gaming souvenirs, etc. The most important information: the main activity is RETRO GAMING. The audience for retro gaming consists of gamers who play old video games, COLLECTORS of games, and collectors of retro stuff.
The company has many different traffic sources - including Google Ads, Affiliate Marketing, and advertising on marketplaces, OLX, etc. All these sources work well in the positive. The only problem is with SMM.
Thus, business accounts have been created on FB and Insta, and these accounts are filled daily with a minimum of 5 posts: 4 commercial and one non-commercial (interesting stories from retro gaming, news, etc.).
Types of advertising on FB that we tried to implement:
1) Advertising a link to the company's Telegram channel (the most effective source that generates the most sales). The cost of one subscription is very high. We turned it off.
2) Advertising products from the online store (on PROM). It did not work, we turned it off. There was a very strange rotation of products, and there were no inquiries.
3) Advertising specific posts on Instagram with comprehensive layouts of product categories. For example, a post dedicated to the category of discs for Sony PlayStation 2 (products that are in stock). There were no inquiries on posts with products for retro consoles, but there were many inquiries on products for modern consoles, and we even started to scale. But the problem is that people asked for items that we do not have and that were not in the post itself. It seemed that people did not see the post at all. Therefore, the conversion to sales was minimal. We tried to find products that interest people, but it turned out that the market price did not suit them. In other words, we only encountered "freeloaders."
Thus, in this order, the price is indicated specifically for the CONSULTATION. Our goal is to understand the development vector in SMM. After we understand this vector, we will either order the setup and management of advertising from the same specialist or create a new order for advertising setup.
Please submit your application without standard text. We want to understand that you have read this large amount of text and understood our problem. Thank you.
Freelancehunt 
