Creation of a presentation and promotional video for the company QUARTZ on QUARTZ products: Management of AGROBusiness and QUARTZ: Accounting for AGROBusiness
1. General information about the project
A modern presentation video needs to be created for an IT product in the field of agribusiness.
Product:
QUARTZ: Management of AGROBusiness https://quartz.com.ua/upravlinnia-ahrobiznesom
QUARTZ: Accounting for AGROBusiness https://quartz.com.ua/bukhhalteriia-ahrobiznesu
Company website:
https://quartz.com.ua/
Video goal:
product presentation for potential clients
use in YouTube, social networks, and advertising
demonstration of system capabilities for managers of agricultural enterprises and financial directors during offline and online presentations.
Video duration:
60–90 seconds - ?
2. Reference video
Example of a style that is liked:
https://youtu.be/iNg6j3zFc4g
What is liked in the reference:
modern dynamics
combination of real footage + graphics
infographics over the video
clear voice of the narrator
modern editing
3. Concept of the video
Main idea:
“See more. Manage more accurately.”
Main message:
This is not just an accounting program.
This is a management system for agribusiness and decision-making.
4. Key blocks of the video
The video should showcase the key capabilities of the system:
1. Stereotype
Show the standard image of an accounting program
→ transition to a management system.
2. Crop production
Show:
cost analysis
analytics by fields
comparison of yields
Visualization:
3. Equipment and fuel
Show:
Visualization:
tractors
fuel consumption
analytics
4. Weight and grain management
Show:
weighing grain
movement of grain
warehouse balances
Visualization:
movement of grain
numbers of balances
diagrams
5. Animal husbandry
Show:
cattle accounting
pig farming
poultry farming
Visualization:
animal card
growth
production indicators
6. Land accounting
Show:
cadastral maps
lease of shares
contract control
7. Operational stock
Show:
real balances
warehouse operations
scanning of goods
8. Final management analytics
Show:
9. Finale
Logo + slogan
QUARTZ — management of agribusiness
CTA:
Go to the website
https://quartz.com.ua/
5. Visual style
Desired style:
modern
technological
business-oriented
Elements:
shots of farms
drones over fields
equipment
warehouses
farms
infographics
dashboards
graphs
numbers over the video
6. Graphics and animation
Required:
Preferred to use:
motion graphics
modern UI animations
7. Voiceover
Required:
8. Music
Background music:
9. Video formats
Need to obtain:
Main video
1920×1080 (YouTube)
Versions for advertising
10. What we provide
We provide:
11. What we expect from the contractor
The contractor must:
