Contact: not a single dialogue was started at the initiative of the contractor, during the 20 days of questioning, it was possible to find out that in order for applications to come immediately, I "need to provide my mail" (the seller filled out a quiz so that we would call him back, I received this only "application" the next day, after the request): 1) "why is the ad not showing?" "BUT? ads not showing? I'll look now, but it's not showing" 2) "the money on the balance sheet ran out the day before yesterday, why didn't they say?" "BUT? run out? now I'll look, and the truth is over" 3) "why did the ads turn off?" "a? turned off? I'll take a look now, and it's true that they turned it off"
Deadlines: I work, often check what is there and how in the account there is no time. but by the end of the third week it began to strain that no changes were made in the account. In general, from the moment the ads were created. He asked me to give me a report on the work done.
Quality: Quote from the report "The alpha and beta testing phase is over. The most efficient creative-audience linkages were found, allowing you to get traffic at a low price. Effectively working advertising banners were also identified. The next step is to optimize the advertising campaign to receive more applications, "and I see in the account that since the moment of creation, not a single ad has been edited, the audience has not changed, the text is the same for all 6 ads.
Professionalism: and here is the toughest thing, even at this stage I was ready to continue cooperation, I write "how is it?", and they tell me in response that A / B tests look like that. 6 ads with one text, one audience and, as a result, one ROI. Me: "why was the daily budget lowered?" Manager: "the test is coming to an end, for the weekend, and on Sunday they turned it off" Me: "but it's Tuesday" M: "Oh, well, they turned it off on Tuesday" there are no changes to it.The result: in the season I lost 23 days, 0 leaders, there was no feeling that people were interested in doing their work in one of the parameters.