Local Schema Markup
1. Project Meta
Implement structured data (Local Schema Markup) in JSON-LD format on the website www.ukrainiancatering.ca to improve local SEO. The markup must contain up-to-date information about the business (name, description, address, phone, hours of operation, service area, and reviews) and be present on all pages of the site (since the header and footer are the same).
2. Task
Implementation of structured data
Implement Local Schema Markup using JSON-LD format.
Type of business – Catering Service.
Required data for markup
The markup must include the following fields:
Business name
Short description of services (including Ukrainian cuisine, catering for weddings, corporate events, etc.)
Website URL
Contact phone number
Physical address (including: street name, city, region, postal code, country)
Service area (for example, the city of Edmonton and surrounding areas)
Hours of operation (for example, Monday to Saturday from 09:00 to 18:00)
Price range
Review information:
AggregateRating indicating the average rating (4.9) and the number of reviews
At least two examples of individual reviews containing the author's name, publication date, review text, and rating.
Location of markup
The markup must be implemented in the overall site template so that it is present on all pages (for example, insert it in the <head> section or before the closing </body> tag).
Starting point
The client provides a basic list of requirements for the markup (as stated in point 2).
The freelancer has the opportunity to optimize and improve the implementation using best practices, without being strictly tied to a specific option.
3. Testing and Verification Process
Preliminary Testing
Conduct a check of the implemented markup using Google Rich Results Test and Schema Markup Validator.
Provide the client with a report or screenshots confirming the absence of errors.
Functional Testing
Ensure that the implementation has not affected the visual display or functionality of the site.
Check for the presence of markup on several pages using the common template.
4. Documentation and Reporting
After completing the work, the freelancer must provide:
Updated files or access to the code with the changes made.
A report with testing results (screenshots from Google Rich Results Test and Schema Markup Validator).
Brief instructions for further editing of the markup (if there is a need to update the data).
The listed requirements serve as a starting point for implementing Local Schema Markup. You have the opportunity to optimize the markup using best practices and include additional parameters if it is appropriate for improving local SEO. Special attention should be paid to including information about reviews and AggregateRating, as the current rating of the business in Google My Business is 4.9.
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