Logo Design Brief
Client: Kosmeo Foundation
Project: Logo Design
About the Foundation
Kosmeo is a charitable foundation committed to the transformation, beautification, and restoration of the world around us. Rooted in the ancient Greek word kosmeo — “to adorn,” “to bring into order” — the foundation seeks to promote a movement from chaos to harmony in both physical and social environments.
Design Objectives
We are looking for a logo that expresses the spirit of creation, order, and harmony. It should evoke a sense of transformation — from fragmentation to wholeness, from disorder to beauty. The visual identity should feel meaningful, uplifting, and intentional, but open to creative interpretation.
Core Themes and Associations
• Creation and constructive transformation
• Adornment and beautification
• Cosmic order, harmony, and balance
• Movement from chaos to structure
• Peace and intentionality
Design Guidelines
• Style: Open to abstract, symbolic, minimalist, or geometric approaches
• Colors: No strict limitations — we encourage creative freedom. Use color to support the themes and emotional tone of the brand
• Typography: Clean, refined, and timeless. May include custom or subtly Greek-inspired elements
• Imagery/Icons: Optional. Can explore ideas such as: orbit, stars, mandala, sacred geometry, flow from disorder to order, or abstract visual metaphors
Target Audience
Donors, partners, and communities who are aligned with values of intentional action, transformation, and the creation of beauty and peace in the world.
Deliverables
• Main logo
• Simplified/monochrome version
• Standalone icon (for social media, branding elements)
• Suggested color palette
Tone to Evoke
• Harmony
• Elegance
• Spirituality (non-religious)
• Serenity
• Meaningful movement