Looking for an experienced marketing strategist (not an executor) for a one-time strategic
project with the possibility of further collaboration on a consulting retainer.
ABOUT THE PROJECT:
Launching jolo in Warsaw — a cargo marketplace for ordering freight
transportation. An Uber-type model, but for vans and movers. Two target audiences simultaneously:
B2C/B2B clients (private relocations, delivery from stores) + carriers
(owners of vans 1.5-3.5t). Pre-launch stage, full launch — August 2026.
The brand and documentation are ready.
WHAT IS NEEDED:
1. Strategic marketing audit: which channels to connect in what sequence
with what budgets for pre-launch and the first 6 months after the release.
2. Analysis of proposals received from 4 agencies/teams I am currently negotiating
with (SEO, Meta Ads, Google Ads, SMM). Recommendation — who to work with,
in what combination, whether to combine several contractors, what terms
to specify in the contract.
3. A 6-month roadmap with milestones, KPIs, realistic budgets for
advertising + team fees.
4. Verification of proposals for Polish localization — a critical issue for us.
WORK FORMAT:
I am ready to consider further collaboration on a retainer for
controlling contractors and adjusting the strategy in the first 3-6 months
after the start.
CRITICALLY IMPORTANT:
— Experience with marketplaces, mobile applications, two-sided markets or
service platforms (not e-commerce, not local business, not goods)
— Understanding the specifics of two-sided market economics (CAC separately for two target audiences,
chicken-and-egg problem)
— Preferably experience entering the Polish or Western European market
— Work on the client side, WITHOUT affiliations with agencies that you then
recommend. If your recommendation is your own team, this is not suitable.
— Strategic level: not ad setup, not SMM, but strategy,
channel selection, budget distribution, process building.
IN YOUR APPLICATION, PLEASE INCLUDE:
1. 2-3 relevant projects where you were a strategist / Head of Marketing /
fractional CMO (with links or description of metrics)
2. Have you had experience with marketplaces, mobile apps, two-sided markets?
3. Have you had experience with the Polish market?
4. Your approach to channel selection for pre-launch for a marketplace
5. Estimated cost of work (for the entire project + optional retainer)
Applications "I'll take it, let's discuss in chat" without answers to the questions will not be considered.