Budget: 1700 USD Deadline: 10 days
Готова поработать над вашим проектом. Мой скайп - dp060491smv.
Зміст
Вступ
1. Методологія маркетингового дослідження.
2. Інформація про компанію "WOG".
2.1. Історія компанії "WOG".
2.2. Позіціонування WOG як кафе.
3. Аналіз макросередовища.
3.1. Pest-аналіз компанії WOG.
3.2. Матриця аналізу- ETOM.
3.3. Матриця аналізу- ETOM методом експертних оцінок.
3.4. Таблиця Quest- аналізу компанії WOG.
4.Аналіз мікросередовища.
5. Аналіз ринку в Україні .
6. Аналіз та оцінка конкурентного середовища . Матриця конкурентоспроможності Портера.
7.Оцінка конкурентних позицій методом експертних оцінок.
8. Сегментація цільової аудиторії клієнтської бази компанії .
9. Організація залучення клієнтів до користування послугами компанії .
10. Стратегія просування компанії .
11. Стратегічне планування маркетингової діяльності компанії .
11.1. Загальна стратегічна модель Портера.
11.2. Матриця "Boston Consulting Group".
11.3. Матриця Мак-Кінсі.
11.4. Матриця Ансоффа.
12.Матриця Маслоу.
13. Позиціонування WOG кафе на ринку. Семантичний диференціал.
14.Матриця Томпсона Стрікленда.
15. Комплекс маркетингу компанії на основі 4P.
Висновки
Список використанноі інформації
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