Media Buyer / Arbitrageur (Google Ads + FB). Niche: Nutra (Joints)

Good day!

We are looking for an experienced practitioner in arbitration or a strong marketer in Nutra who understands how to turn traffic into leads, not just set up campaigns.

Project situation:

1. Source: Google Ads (Search).

2. Traffic: Stable. Clean semantics collected (pain points, products, competitors excluded).

3. Metrics:

   • CTR: ~13–15% - ads are definitely relevant

   • CPC: ~8–10 UAH sometimes 15-20 UAH

   • Engagement: Warm Visitors (150+ sec on the site) make up ~10% of traffic. People read the landing page for 5–10 minutes.

4. PROBLEM: Low CR for applications. The audience is "warming up," but does not convert into leads on the current landing page/offer

5. All necessary technical setups like server events and data sets from landings, deduplication, etc. are done. GA4 is generally set up.

Who we are looking for:
We do NOT need a classic "contextologist" who will sift through keywords (this has already been done qualitatively).
We need a specialist with the mindset of an arbitrator who will look at the funnel and tell us where we are losing money.

Tasks:

1. Audit of the bundle (Landing/Offer): Analyze the current landing page (I will send it in a private message) and understand why "warm" visitors leave. Price? Lack of clicks? Weak triggers?

2. Funnel optimization: Suggest hypotheses for increasing CR (implementation of pre-landing/clicks, changing forms, edits in the offer, monetization).

3. Scaling: After fixing the conversion — help scale the volume (Google + launching Facebook Ads), if you have expertise.

Requirements:

• Experience working with the Nutra vertical (Joints, Weight Loss, Health) is MANDATORY.

• Understanding the difference between "white hat" approaches and classic arbitration (in this case, we currently have a white story) BUT different approaches to achieve the desired CR for applications are welcome.

• Experience with Google Ads and Facebook Ads
  
  If you do not have experience and understanding of what we want, please do not waste our and your time. The approach of "I will set everything up for you now" does not work. To everyone else, we look forward to your proposals for collaboration and preferably have cases that you can show in Nutra. All details will be discussed individually in private messages.