Media buyer

Hello, Freelancer! I am the technical founder of MudryiAI (https://www.mydryiai.com.ua/) — an AI tutor for preparing for the NMT. Product and funnel: The user takes a free test, sees their weak points, and receives an offer to unlock a personal preparation plan (Premium) for 100 UAH. What we have now: A month ago, I launched a Performance Max campaign. Initially, it was optimized for new user registrations to test the platform. The result was normal (CPA ~$1.12). Three days ago, I changed the goal to "Sales." After that, the algorithm broke: CPA jumped to $57+, and conversions fell to almost zero. What needs to be done: Audit and optimize the campaign: Readjust the campaign for the new goal (Sales), possibly setting up micro-conversions for proper algorithm training. Reduce CPA: Bring the cost of acquiring a paying customer to a profitable level (considering that the ticket is 100 UAH). Update creatives and texts: Shift the focus from "free" to attract a more affluent audience. Improve the overall appearance of the ads. Candidate requirements: Experience in successfully working with Performance Max campaigns. Ability to fix situations with broken algorithms after a sharp change in goals. Experience with EdTech or SaaS products will be a plus. In your response, please write how you would approach solving the problem of the sharp jump in CPA after changing the goal, and indicate your estimated cost and timeline for completing this task.

A person is needed to help with the development of a trading Telegram channel; we need to gain the first 300-500 subscribers from a live and active audience.

A full consultation with a TikTok Ads specialist for the Ukrainian market is needed.What needs to be discussed:— The specifics of launching TikTok Ads in the Ukraine geo: restrictions, available formats, current state of moderation— Optimal campaign structure: Sales / Traffic / Lead Generation — for specific tasks— Working with the pixel and Events API (CAPI), setting up key events, deduplication— Targeting and audiences: broad, interests, look-alike, retargeting — what really works in the UA market— Creatives: formats, duration, hooks, trends, UGC vs production— Budgets and bids: cost cap, lowest cost, starting budgets for tests— Analytics and optimization: which metrics to use for decision-making, when to scale, when to stopFormat: video meeting on Zoom / Google Meet, 60–90 minutes, with the opportunity to ask specific questions about our campaigns.Requirements for the specialist:— Real practical experience in TikTok Ads in the Ukrainian market (not just foreign accounts)— Portfolio or cases that can be shown— Understanding of the current state of the platform (2025–2026, not three-year-old theory)In your response, please indicate:— Brief experience and examples of projects in TikTok Ads in UA— Cost of consultation— The nearest available slots for a callThank you.

We are looking for an experienced specialist who will fully take over the management of targeted advertising on Facebook and Instagram. Niche: interior design and custom furniture Location: Warsaw Start of cooperation: as soon as possibleWhat needs to be done: set up and manage advertising campaigns on Facebook and Instagram; analyze advertising results; test audiences, creatives, and advertising offers; optimize the advertising budget; work on attracting quality leads and potential clients; regularly provide clear reporting on results.Our requirements: proven experience working with niches with high average check; understanding the specifics of interior design, custom furniture, or related fields; understanding that in our niche, clients may take a long time to make decisions; responsibility, systematic approach, and ability to work with analytics; willingness to justify your decisions and be accountable for the quality of your work; focus on specific results, not just on launching advertising campaigns. We are looking for a specialist who already has the necessary experience and knowledge. We do not consider candidates who plan to learn or gain experience at the expense of our advertising budget. In your response, please indicate: a brief overview of your experience; examples of cases in high-check niches; experience working with interior design, furniture, or the construction sector; how you envision promoting our direction; your terms of cooperation; cost of services; recommended advertising budget. We are considering long-term cooperation with a responsible and results-oriented specialist.

A dashboard needs to be developed in Looker Studio with data connections from Google Ads, Meta Ads (Facebook/Instagram Ads), and internal PIMS. Tasks: Connect data sources: Google Ads Meta Ads; PIMS (via API, CSV/Google Sheets, or another agreed method). Normalize and link data between sources (campaign matching, UTM, SKU, or other keys). Build a dashboard with key metrics: cost, clicks, impressions, CTR, CPC, CPM; conversions, CPA, ROAS, revenues (if needed from PIMS); metrics by campaigns, ad groups, creatives, and sales (link to PIMS). Implement filtering and segmentation: filter by campaigns, dates, channels (Google/Meta). ability to compare periods. Document the connection of sources, data transformations, and instructions for using the dashboard.