Hello! The project brief includes a small task with WP and Meta.

• The first simple task is to remove unnecessary Margin/Padding or show how to create a completely empty theme (I have unnecessary white spaces between sections) on WP / Elementor since I only have images. The landing page is SUPER simple (1 page) = my images with texts, and there will be a form between them.

• Connect Meta (Facebook) Pixel to the WP landing page.

• Create an advertising account and set up the pixel accordingly.

• Attach the Lead event to 3 forms (1 email field), the same Input Email form 3 times, after every 2 images on the site.

• Show in Ads Manager where to view mobile/PC and iOS/Android.

• Show where the e-mail is stored in the admin panel.

• Conduct a manual test (from my/your device, click the link + leave an email) and explain how to repeat it for new forms.

• Launch a test advertisement for my creative (target audience/geo will be provided) and show impressions/clicks/traffic, confirming that the pixel is tracking everything.

• +Record a video instruction (creating and connecting the Meta Pixel to the WP form, creating the Advertising account) so that tomorrow I can repeat this myself from another Facebook account and another WP site.

Initial Data

• WP landing page: 1 page, 6 images.

• 3 identical forms. Fluent Forms is already installed (another plugin can be used if you know a free one).

Tasks for the Performer

• Install/setup Pixel through my Ads Manager (I will provide the Facebook account).

• Attach Lead to the successful submission of each form (without duplicates), to transmit.

• Check in Events Manager → Test Events (ensure PageView and Lead are visible).

• Show in Ads Manager: Breakdown → Impression device (mobile/PC) and Platform & device (iOS/Android).

• Show Fluent Forms → Entries (storage of applications).

• Briefly show how to add another such form/event by oneself.

• Launch a test campaign: create a campaign with the goal of Leads → Website, select the optimization event Lead, upload my image creative, set my target audience/geo, click start and show where to view impressions/clicks/traffic in real time.

Plugins (optional)

• Meta Pixel for WordPress (official) or PixelYourSite.

• Forms: we stick with Fluent Forms (or any other working one at your discretion!).

Acceptance Criteria for the Brief

• The pixel is active, PageView is visible.

• Lead is received for each form, without double triggers.

• In Ads Manager, breakdowns for mobile/PC and iOS/Android are available.

• I can see the e-mail in the admin panel.

• There is a mini-instruction (2–3 steps/screens) for breakdowns in Ads Manager.

• Enable Advanced Matching and/or Conversions API.

• Do not track the logged-in admin (to avoid cluttering my visits).

• Test advertisement launched: impressions/clicks/traffic are visible for my creative, PageView/Lead are recorded in Events Manager. It may take 1-2 days for impressions, clicks, and emails to come in. (we will set a budget of $5-10 per day)

Format

• I will provide access to my FB + WP.

• Record an instruction for me (or show and explain during a call, I will record it myself on OBS).

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