Brief for Motion Designer — “Catch the Discount by the Ears”
Project: advertisement video for the company “Catch the Discount by the Ears” Format: vertical video 9:16 (Reels / TikTok), 15–25 seconds Style: 2D cartoon animation
Concept
Animation in the style of the game “Whack-a-Mole” — only instead of moles popping out, rabbit ears peek out from the holes. A hand tries to catch them, misses twice, and on the third attempt grabs the rabbit by the ears, pulls it out — and it has a discount in its paws.
Frame-by-frame script
0–5 sec — Playground with 3–5 holes. Rabbit ears peek out from the first hole — a hand reaches out, the ears hide.
5–12 sec — Ears appear from another hole — the hand misses again. The pace quickens, a comedic game of “catching”.
12–20 sec — The hand finally grabs the ears and slowly pulls out the rabbit. The rabbit holds a bright discount coupon in its paws, smiles, and winks.
20–25 sec — Final shot: discount in close-up, company logo, call to action.
Character style
The rabbit — cute, round, with big ears and expressive eyes. The hand — cartoonish, hyperbolized, with exaggerated movements. With each failed attempt — effects of “stars”, “fluff”, “ears”.
Technical requirements
- Final file: MP4, 1080×1920
- Sources: After Effects or Figma + video render
- Subtitles or text on the final frame — as a separate layer