Setting up FB Pixel, API Conversions for an e-commerce website
78 USD The website uses Bitrix 2021 CMS. Google Analytics and Google Tag Manager are installed. Facebook Pixel is configured. But the entire chain needs to be checked.
Tasks
Checking the existing placement of Facebook Pixel: Verify if the already installed Facebook Pixel on our website is working correctly and providing all the data for analytics (in some cases, it may transmit incorrect information). Ensure that the pixel is correctly installed and configured to track events (with expanded parameters) such as page views, adding items to the cart, purchases, etc.
API Conversions Setup: Check the possibility of connecting to API Conversions through the Facebook Business Manager account. Provide necessary permissions and accesses for interaction with the API. Verify that the conversion data obtained through the API corresponds to real user actions on our website. Enable integration of data obtained through API Conversions with other analytics services such as Google Analytics and Google Tag Manager. Conduct testing of the configured API Conversions to ensure its proper functioning.
Event tracking verification: Check if all necessary events required for our business on our website are being tracked, such as page views, adding items to the cart, order placements, etc. Identify any missing events for enhanced work with the advertising account and analytics. Ensure that all events are properly displayed in the Facebook dashboard during diagnostics along with Google Analytics and Google Tag Manager services.
Additional events setup: Configure tracking of additional events, if necessary for our business, such as reviews, user registrations, etc. Set up the customer's journey. Configure relevant expanded parameters for each newly created event for maximum analytics and advertising efficiency. Enable tracking of the complete user journey from ad click to purchase completion on our website. Set up analytical processes for selling products in the ad account by catalog in manually configured event combinations.
Critical and other issues resolution: Resolve the issue of loading the product catalog from the website and its automatic updating. Fix any issues or shortcomings with the information received from Facebook Pixel on specific URLs of our website. Address any issues with the product catalog's operation with the advertising account.
Testing and fine-tuning: Conduct testing of the configured Facebook Pixel to ensure its proper functioning. Address any identified issues or shortcomings.
Requirements Send a report with the results of the Facebook Pixel verification and setup. Provide brief instructions on avoiding errors in the future.
Additional information URL of our website: takipyrohy.ua Access to the Facebook account and other necessary services will be provided after confirming the work.
Client's review of cooperation with Roman Stoyanov
Setting up FB Pixel, API Conversions for an e-commerce websiteThe work has been completed in full. Satisfied with the result.
Freelancer's review of cooperation with Oleg Obrovchak
Setting up FB Pixel, API Conversions for an e-commerce websiteInteresting project. Competent client. All data and access were provided on time, always in touch. Recommend for cooperation.
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