Budget: 3996 UAH Deadline: 6 days
Hello! Yes, I can connect and help set up server-side event tracking in Meta for Lead / AddToCart / Purchase. I will ensure that Purchase is sent only after the confirmed first payment and includes the amount + currency. I will also configure it to avoid duplicates between the browser pixel and server-side sending (one purchase = one event).
In parallel:
- I will conduct an audit of the current tracking and where it’s best to trigger events.
- I will propose a schema for tables in PostgreSQL to store fbclid / _fbc / _fbp, UTM, IP/UA, payment_id, value + logs of sending (successes/errors).
- I will assist your FullStack developer with implementation and we will test in Events Manager.
- I will provide brief documentation for further maintenance/changes to the settings.
I will also set up a proper configuration for Pixel ID / Access Token, so that when replacing the pixel/account in 3–4 weeks, it can be switched quickly without hardcoding.
Please let me know: what backend stack are you using and which payment system (is there a webhook/callback for "successful payment")?