Set up Conversion CAPI for Instagram/Facebook direct [KEYCRM]
Hello, there is an interesting task. I am not a technical developer, I will explain the task in my own words.
We use the CRM system KEY CRM
We sell 80% through Instagram direct
We need to send an event "Purchase" to the META system with additional parameters (Amount and Currency)
That is, when the manager successfully creates an order, it is necessary to send the data to the META system for better algorithm optimization.
More details in the META documentation
https://developers.facebook.com/docs/marketing-api/conversions-api/business-messaging/
https://www.facebook.com/business/help/1214599109289826
https://www.facebook.com/business/help/610611921269482
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