Set up Email marketing
1. General information:
- Task: Setting up email marketing for promoting household chemicals. Existing database of 15000 contacts.
2. Goal:
- Increase awareness of our products among the target audience.
- Increase loyalty, conversion, and sales.
- Create a subscriber base interested in this topic.
3. Tasks:
- Creating and setting up email campaigns for sending offers and promotions of our products.
- Developing templates for regular mailings, including newsletters, promotional offers, and news.
- Audience segmentation based on their interests and previous purchases.
- Setting up automatic reactions to subscriber actions (e.g., loyalty, cart recovery, etc.).
- Testing and analyzing the effectiveness of mailings for continuous improvement of marketing strategy.
- Integration with CRM system SalesDrive to store audience data and campaign results.
- Developing an email marketing strategy.
- Setting up email broadcasts in an email marketing service (e.g., MailChimp, GetResponse, Sendinblue) according to your recommendations.
- Personalization of email broadcasts.
- A/B testing of email broadcasts.
- Analytics of email marketing campaign results.
4. Technical requirements:
- Use of well-known and reliable email marketing services such as Mailchimp, SendinBlue, GetResponse, etc.
- Ability to implement automated processes and audience segmentation.
- Integration with the website for collecting email addresses and purchase information.
5. Budget - please specify yours!
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Kyiv