Writing SEO articles for RIA.com (04.2026)

Requirements for articles for a modern web project
Articles must be written in Ukrainian and meet the highest global standards of online content. Texts must not copy from external sources; each material is formed uniquely, without signs of repetition, duplication, or duplicated translation. Literacy, reliability, and a clear structure must be the foundation for each work. It is important to adhere not only to the standards of the Ukrainian language but also to international content: proper formatting, punctuation, well-structured sentences without factual and logical errors.

Materials should explore the topic deeply, clearly, and practically, providing real value to the user. The structure of the text is built around headings and subheadings to simplify navigation and make reading effective; it is preferable to use short paragraphs, format important points as lists or tables, add illustrations, and break up the material for better visualization. Articles must be relevant to current needs: all facts, examples, prices, trends must be current, mentioned with regard to the actual date, verified from authoritative sources.

It is very important that keywords and LSI queries are organically used in the texts according to SEO requirements, but without excessive saturation; each definition, phrase, or anchor must be woven in naturally, as recommended by Google and major search engines. Including internal and external links is appropriate if it enhances the context. Expertise and trust are absolutely mandatory; materials must demonstrate the author's professional competence, substantiate all claims, avoid unverified information, and refer to international, industry, or official sources when dealing with facts or statistics.

Special attention is paid to accessibility and usability: texts must be optimized for computers, tablets, and phones, easily scannable, quickly loading, and showing all key value from the first moments of reading. All images, tables, quotes, or multimedia must complement the text, not create overload or delays in perception. Information must be conveniently structured even for those viewing articles from mobile devices.

The language and presentation of articles correspond to the project's tone-of-voice: the style is defined by the business strategy and can be expert, informative, conversational, or even light if appropriate. It is important that the content does not contain discriminatory, controversial, or incorrect judgments. All sources of quotes, illustrations, out-of-project fragments must be applied in accordance with Fair Use and copyright rules.

The general standard for all works is updating: at the right moment, content is supplemented or corrected to reflect real changes in the market, technologies, or industry. The site prefers materials that make the reader want to return; convenience of consumption, availability of interactive elements, and speed of finding answers are designed according to UX/UI practices of the best global online publications.

Use of AI and modern digital technologies in article preparation
If artificial intelligence (AI) systems, neural networks, automatic text or content generators are used in the workflow, these tools are used only as an auxiliary tool, not as a source of ready-made content. AI can assist in gathering facts, generating ideas, checking for uniqueness, and finding errors, but the final text is always adapted, edited, and controlled by a professional author. Uncritical copying of "raw" AI variants from systems like ChatGPT, Gemini, Copilot, or similar is prohibited; all processing results must undergo manual proofreading, professional editing, and verification for relevance and correctness.

The author must guarantee that the use of AI does not reduce the expertise of the text, does not create duplicated or unrecognized fragments, does not violate privacy policies, copyright, or project standards. In case parts of the text were created with the involvement of AI, this must be indicated in working comments or during the transfer of material for transparency and compliance with international requirements for openness in the application of innovations.

The final version of the article is quality expert content that has gone through all stages of verification, adaptation, editing, and final approval, and meets the requirements of the best global standards and ethical norms for creating online informational materials.

Link to the Terms of Reference: https://docs.google.com/spreadsheets/d/15pj-flzPx2g92pAphrrHyTPQ7narRpfBWFHQNIh9ndw/edit?gid=1157253757#gid=1157253757 (sheet 04.2026)