Set up Google Ads conversions

We need a specialist who can conduct a detailed analysis of our advertising on Facebook / Meta Ads and provide clear recommendations for improving results. What needs to be done: ? Analyze current advertising campaigns ? Check ad groups, audiences, settings, and campaign goals ? Evaluate creatives, texts, offers, and landing pages ? Review statistics: cost per lead, quality of applications, CTR, CPM, conversions, and other metrics ? Identify weaknesses in the advertising ? Provide specific recommendations: what to change, what to disable, what to test, and how to improve results It is important for us to receive not just a general opinion, but a practical breakdown with clear actions: what exactly is currently hindering the advertising from performing better and what steps need to be taken next. Theme: candidate search / recruiting / caregiver work in Germany.

We are looking for a media buyer / performance marketer for direct collaboration with our website. The task is to test paid traffic for sales and find a working customer acquisition model. We are considering traffic sources: Meta Ads, Google Ads, TikTok Ads, or other relevant channels. The format of collaboration is negotiable: — test advertising budget; — CPA for confirmed sales; — hybrid model: fixed fee for launch/management + bonus or CPA for results. It is important that the candidate has experience in performance marketing, an understanding of the CPA model, and the ability to work with sales, not just clicks or leads. What needs to be done: Analyze the website, product, and sales funnel. Propose traffic sources for testing. Estimate the minimum budget for launch. Prepare the structure of advertising campaigns. Launch test campaigns. Provide transparent reporting on expenses, clicks, applications/orders, and sales. Optimize campaigns for the cost of confirmed sales. We do not consider: — bot traffic; — incentivized traffic; — fake applications; — spam mailings; — unapproved brand bidding; — gray or risky methods without prior approval. In your response to the project, please write: What niches have you worked with? What traffic sources do you launch? Do you have experience working on a CPA or performance model? What is the minimum budget needed for testing? What results/cases can you show? Are you willing to work on a hybrid model: fixed fee + CPA/bonus for confirmed sales? Preference will be given to candidates with experience in e-commerce, lead generation, or product business.

We are looking for a specialist for a month of social media management: Facebook, Instagram, Telegram (and later TikTok), no targeting. Collaboration through Safe. Requirements: experience in managing pages in the field of bus transportation, travel, tourism, expertise in this topic. Field: Bus ticket sales service "Momenticket" (bus tickets, http://momenticket.com/). Detailed terms: https://docs.google.com/document/d/14Z-EclyEKmPUPzotJQ3KMbXI1RcLr-5gJsQEG1US5SU/edit?usp=drivesdk

We are a crypto-powered money exchange platform that enables fast, low-cost exchanges from local Kenya payment method and crypto to another payment system We are expanding our user acquisition efforts and looking for a performance-focused paid ads specialist to build, launch, and scale our advertising campaigns across Facebook, Instagram, and Google. Strategy & Planning: Develop a paid media strategy tailored to the Kenyan diaspora market (UK, Germany, USA) and local crypto-savvy audience in Kenya Campaign Setup: Build and launch campaigns from scratch on Meta Ads (Facebook & Instagram) and Google Ads — including Search, Display, and YouTube pre-rolls Audience Targeting: Create and test audience segments — diaspora communities, crypto users, M-Pesa users, look-alike audiences based on existing user data Creative Direction: Brief or produce ad creatives (static, video, carousel) aligned with PesaBridge brand and messaging; run A/B tests on copy and visuals Tracking & Attribution: Set up proper conversion tracking — Meta Pixel, Google Tag Manager, server-side events — to ensure accurate CPA measurement Optimization: Monitor campaign performance daily; adjust bids, budgets, audiences, and creatives to hit target CPA and ROAS goals Reporting: Deliver weekly performance reports with clear insights, spend breakdown, conversion data, and recommendations Compliance: Ensure all crypto/fintech ads comply with Meta and Google advertising policies for financial services

It is necessary to set up a connection of tools for automated (or semi-automated) client search on Instagram, database collection, and initial contact. Target audience (TA): Commercial Instagram profiles in Ukraine (niches: clothing, textiles, bedding, manufacturers) that do not have a link to their own website in the profile header (or only have links to messengers/Linktree).️ TECHNICAL REQUIREMENTS FOR IMPLEMENTATIONStage 1. Parsing and database formation (Contact collection) It is necessary to collect a database of active Instagram accounts based on specified criteria. Sources/Geo: Ukraine (search by keywords in bio: bedding, textiles, clothing, manufacturer, robes, etc.). Filtering criteria (Mandatory): The account is active (there are stories or posts in the last 7 days). Absence of a website: the website field is empty or has a link to lead forms/messengers. Accounts with ready-made online stores (on domains .ua, .com.ua, shopify, etc.) should be automatically filtered out. Export format: Google Sheets table with fields: Account link, Name, Number of subscribers, Keyword, Contacts (if available in the description).Stage 2. Automation of messaging (Security blocks and AI) Since Instagram strictly blocks for spam, direct mass messaging is not suitable. It is necessary to implement a two-step system ("Greeting ➡️ Client response ➡️ Offer"). Working algorithm: System of working accounts: Set up work through 2–3 additional technical profiles (donors/satellites), using quality mobile proxies to avoid compromising the main brand. Step 1 (First touch): Send a simple, safe request without links (for example: "Good day! Could you please tell me, do you accept orders?" or "Good day! Do you have your own production?"). Text randomization: Set up a list of synonyms and delays (pauses) between messages so that actions appear human-like. Limit — up to 25 "cold" messages per day from one account. Step 2 (AI/Script integration): Once the client responds to Step 1, the dialogue becomes "warm". It is necessary to set up a tool (via ManyChat, related services, or API) that will automatically send a short structured offer with a link to our portfolio. The offer should adapt to the client's niche (for example, for a textile manufacturer — one text, for a clothing store — another).Stage 3. Lead notifications When the client shows interest (asks for price, terms, or agrees to a call), the system should immediately send a notification to me in the Telegram channel/bot with a link to the dialogue so that I can quickly connect and close the deal on the call.