Set up Facebook tracking
We are launching advertising campaigns on Instagram that lead users to a conversation in Direct. A person sees the ad → clicks "Write" → goes to Direct and sends a message.
We want to track which specific Instagram ad each message came from.
The problem is that Instagram does not pass any information about the source of the ad at the moment the message is sent in Direct.
No UTM tags, ad IDs, or other markers appear in the CRM – as a result, all applications in Kommo look the same, and we cannot understand which specific ad brought the lead.
We need to figure out how to technically track the source of inquiries from Instagram Direct in Kommo.
Meta API is connected, there are Google tags.
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566 4 0 Good day! Write to me in private, we will discuss this issue.
A lot can depend on the integration you used, perhaps data is lost at some stage, this can be tracked using UTM.
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1441 24 0 1 Good afternoon - the transmission of such data includes information about conversion values but within Facebook.
I can set it up.
As for Kommo - here you need to communicate within the CRM to see if they do that.
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