Setting up automatic audience import in Google Ads from Google Cloud Storage
Here is a neat task description that can be directly posted on the exchange / sent to the specialist.
Task: Setting up automatic audience import into Google Ads from Google Cloud Storage
Task Objective
It is necessary to set up automatic creation and updating of 2 website visitor audiences in Google Ads based on data from Google Cloud Storage (GCS):
- Audience by user identifiers (User Identifiers)
- Audience by device identifiers (Device Identifiers)
The audiences should be updated automatically when new files are added to GCS.
What needs to be done
1. Google Cloud Storage
- Create or use an existing bucket in Google Cloud Storage
- Set up the correct structure (for example: folders for user_ids and device_ids)
- Set up access rights for integration with Google Ads
2. Google Ads
- Connect Google Cloud Storage as a data source
- Create 2 audiences:
✔ Audience by User Identifiers
✔ Audience by Device Identifiers
- Set up automatic audience updates from GCS
Data Requirements
- The specialist must use the officially supported Google Ads import format
- If required:
- data normalization
- SHA-256 hashing
- File format: CSV (or another valid Google Ads format)
Expected Result
The work is considered completed if:
✔ 2 audiences are created in Google Ads
✔ Data source — Google Cloud Storage
✔ Import works without errors
✔ Audiences are updated automatically
✔ Instructions are provided:
Before starting work, it is necessary to confirm:
- The possibility of using User Identifiers in my case
- The possibility of using Device Identifiers (for the website / if there are restrictions — suggest an alternative)
Additionally (if the option through GCS is not possible)
I am considering an alternative:
✔ Setting up audiences through GA4 + Server-Side GTM → synchronization with Google Ads
-
888 10 0 Andriy, congratulations!
My name is Andriy, I am a media buyer with over 4 years of experience working with Google and Meta Ads, and I know well how to effectively use this tool to attract clients in your niche. I am also familiar with all the issues that may arise during the launch of advertising campaigns📈
I offer a consultation during which:
- we will analyze your current request;
- we will determine the start of promotion and structure;
- I will provide practical recommendations to increase conversion;
- we will plan the further campaign strategy for sales.
…
Would it be convenient to have a short online meeting soon?
About me in numbers:
30+ satisfied clients (USA, Canada, Europe, Australia)
12 months - average collaboration period
Average ROAS of projects - 350%
Average budget in work - $10,000+
I would like to get to know you and learn more about your project. Please write to me in private messages.
Have a good evening!
-
377 2 0 Hello! Your project looks very interesting. I am ready to start working immediately and ensure high quality.
-
988 9 0 Good day!
I have studied your project and have relevant experience.
Our support costs 22,000 UAH/month.
If these terms are acceptable to you, we will prepare a detailed budget estimate.
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