It is necessary to carry out a fixed set of tasks for the creation, technical setup, and testing launch of a B2B lead generation system for the Unit Stake project (tokenization of real assets / RWA in the commercial real estate sector of the UK and Spain).
The task is one-time and includes gathering a target database, preparing communication scripts, setting up advertising campaigns, and creating a starter package of visual content. All work is conducted strictly in English for an audience of developers, funds, and Family Offices in London and Barcelona.
Important requirement for positioning: Communication is based on the terminology of traditional finance (TradFi) — the "Language of Capital" (liquidity, fractional ownership, diversification).
Scope of work:
Block 1: Collection and validation of the contact database. Gathering a clean database of decision-makers (CEO, Managing Partner, Investment Director) based on specified criteria: 150 companies in London + 150 companies in Barcelona. Total volume: from 800 to 1200 verified contacts.
Block 2: Copywriting and scripts (LinkedIn Outreach). Development of 2 variants of text chains in English (5–7 consecutive native touches in each) for warming up and bringing contacts to a Discovery call.
Block 3: Technical setup of advertising (LinkedIn Ads). Creation and launch of 1 campaign for a cold audience (Lead Gen Forms / Document Ads) and 1 retargeting campaign (on 40% of the test budget).
Block 4: Profile packaging and starter SMM package. Text formatting of 2 personal profiles and 2 company pages. Preparation, layout, and publication of a starter pool of 12 expert posts based on our materials.
Block 5: Visual style of posts and creatives. Development of 12 graphic templates and advertising creatives.
Critically important requirements for the performer:
Deep technical expertise in LinkedIn: Understanding of platform algorithms, limits on invites/messages, experience with Sales Navigator and safe parsing tools without the risk of account blocking.
English language level C1: All text parts (scripts, posts, ads) must be written by a native speaker or a specialist with impeccable business English.
Portfolio: Availability of examples of B2B lead generation through LinkedIn and strict graphic/architectural design.
Project acceptance criteria:
A validated contact database is provided in table format.
Approved and uploaded message chain scripts into the automation system.
LinkedIn Ads campaigns successfully passed moderation and launched in a test flow.
The initial 12 posts are published, and profiles are formatted.
How to respond to the project: To ensure your application is not automatically deleted as template spam, start your response with the word "RWA" and answer 3 questions:
What stack of tools for safe parsing and outreach in LinkedIn will you use to implement this project?
Describe your most successful B2B lead generation case through LinkedIn Outreach or LinkedIn Ads. What was the niche, what was the cost of the target call (Discovery Call), and how did you bypass LinkedIn limits?
Attach a link to your designer's portfolio with examples.